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1111/28/0911/28/09
Strategic BrandStrategic BrandManagementManagement
 
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Brand DefinitionsBrand Definitions
What is Brand? ‘a name , sign, symbol usedWhat is Brand? ‘a name , sign, symbol usedto identify items or services of the seller(s)to identify items or services of the seller(s)and to differentiate them from goods of and to differentiate them from goods of competitors. (Dic of Business & Management)competitors. (Dic of Business & Management)
brand is most valuable real estate in thebrand is most valuable real estate in theworld, a corner of customer’s mind’world, a corner of customer’s mind’
a collection of perceptions in the mind of thea collection of perceptions in the mind of theconsumer (and all other stake holders). If consumer (and all other stake holders). If properly managed these perceptions secureproperly managed these perceptions securelong term revenue for the business andlong term revenue for the business andcreate lasting value’create lasting value’
 
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Brand ElementBrand Element
 The key to create a brand is to be The key to create a brand is to beable to choose a name, logo, symbol,able to choose a name, logo, symbol,package design, or other attributespackage design, or other attributesthat identify a product from other.that identify a product from other. These different components of brand These different components of brandthat identify and differentiate can bethat identify and differentiate can becalled brand elementscalled brand elements
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boleh tanya sumbernya dari mana ya???nama pengarangnya syapa????

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