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A National Marketing Communications Conference & CompetitionCOMPETITION REGISTRATION FORM 
1 August 2009 (Sat) | 10 am to 3pmNgee Ann Polytechnic, Lecture Theatre 68E
ABOUT THE COMPETITION
This national Secondary School Competition is for upper secondary school studentswho aspire to be Advertising, Public Relations or Marketing Communicationsprofessionals.
OBJECTIVES
•
To develop students’ creative thinking and problem solving skills, as well asenhance their presentation skills through the PITCH competition.
•
To enable students to apply the knowledge they have gained during theconference to a current issue, which their school may be facing.
•
To provide an avenue for Final Year Mass Communication students to sharetheir experiences and skills learnt in their modules with Secondary Schoolstudents.
COMPETITION RULES & REGULATIONS
Each secondary school may send up to TWO teams, each comprising 3 to 5 members,excluding the teacher-mentor.There will be a maximum of 15 entries for the competition, chosen on a first-come-first-served basis.The registration deadline for the competition is
12 July 2009.
It is compulsory for all students participating in the competition to attend the PITCH ‘09Conference held on Saturday, 18 July 2009.The briefing for the competition will take place immediately after the conference.Competing teams will be provided with useful tips and templates on how to develop anadvertising and PR campaign and a pitch. The campaign will consist of the followingitems:
•
 
Poster design
(for display at bus-stops or on school notice boards)
•
An
event or activity
to promote mental wellness through peer support withintheir respective schools
•
A
website
(homepage only)Student mentors from the School of Film and Media Studies, will provide support andguidance to the school teams during the preparation phase.
 
 
Each competition entry shall consist of:
•
A registration form
•
A brief on the issues faced by their respective schools in promoting activelifestyle through sports, and a proposed campaign, using advertising and publicrelations tools, to address these issues
COMPETITION DAY1 August 2008 (Sat)10.00 am to 3.00 pmNgee Ann Polytechnic, Lecture Theatre 68E
All teams will present their ideas to a panel of judges comprising industry professionals.Each PITCH team will be given a maximum of 20 minutes for their presentation,followed by a short Question and Answer session. They will be judged on both contentand presentation skills.The top 3 teams will receive a trophy and cash prize. The cash prize will be presentedto the winning schools
upon successful implementation
of their proposed event in theirrespective schools.All participating students will also receive a certificate as a token of appreciation fortheir participation
Entries will be judged based on the following criteria:(A) Poster
•
Creativity* (10%)
•
Use of typography (10%)
•
Effectiveness** of poster (10%)
(B) Event or Activity
•
Creatives & Collaterals using PR tools (10%)
•
Programme Outline (10%)
•
Effectiveness of event (10%)
(C) Webpage (Homepage only)
•
Creativity* (15%)
•
Effectiveness** (15%)
Overall effectiveness** of integrated campaign (5%)Overall presentation (5%)
*Creativity means an idea that is workable, appropriate for the campaign message and gives maximum mileage.**Effectiveness means achieving the objectives of the campaign, being appropriate for the campaign message, being relevant to the target audience, and maximising resources.
Ngee Ann Polytechnic reserves the right to amend the rules and regulations withoutany prior notice to all participants.
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