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media kit
2011–2012 Advertising Solutions
Association for Middle Level Education
Your leading source to reachprincipals, school administrators,teachers, professors, parents, andothers with a vested interest in theeducation of young adolescents ingrades 5–9!
 H i    te  
 
 Who reads AMLEpublications?
 T e  A ML E  A dv   geCon   c   p inc i  l d   e ce      te m    im!
Who makes purchasing decisions forthe following items in your school?Instructional Materials
Principals 5% Teachers 7%Other %
Professional Development
Principals 77% Teachers 5%Other %
Technology/Software
Principals 5% Teachers %Other 50%
Fund-Raising
Principals % Teachers 7%Other %
Student Travel
Principals % Teachers %Other 7%
Member Education and Experience
Master’s degree or above 9%
More than 5 yrs education experience
7%
AMLE readers and supporters
•AreenthusiasticandpassionateaboutAMLEpublicationsandmiddlegradeseducation.•Arewelleducatedandengaged.•DependontheinformationtheyndinNMSApublications.
Female Readers5%Male Readers%
13%
College & University Proessors
4%
District Administrators
3%
Curriculum Directors
6%
 
Other
38%
PrincipalsAssistant Principals
36%
5th–9th Grade Teachers
 Source: AMLE Member Survey 
AMLE Members Are Decision Makers!
9% make or inuence purchasingdecisions at both the classroom andschool-wide levels.AMLE Decision Makers 9%
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AdvertisingwithNMSA•Createssalesandincreasesbrandawareness.•Inuencespurchasingdecisions.
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Helping those who work with young adolescents in grades5–9 is the heartbeat o AMLE. We are passionate about serving our members and helping them succeed.That is why we enjoy partnering with companies andorganizations just like yours—together we can changethe lives o countless educators and students.Our promise: No pushy, commission-driven salespeople, and you won’t be told to buy something weknow you don’t need. We are simply here to help!Contact AMLE today and let us help youreach middle grades educators!Chris RisheillDirector o Sales, Marketing, and Exhibits AMLE
We re here t help!
Contact Chris Risheill at AMLE:
www.amle.org/advertise • 614-895-4730 • crisheill@amle.org
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