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Jon Ward's Documents
Statistical Comparison of Emotional Activation in Attention Tool - White Paper - Feb 2010
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Category:(not categorized)Reads:96Uploaded:09 / 02 / 2010ShareAdd to collectionValidation_of_iMotions¹_Emotion_Evaluation_System_embedded in_Attention_Tool3 0_-_White_Paper_Feb_2010_3rd_Edition
White Paper – Validation of iMotions’ Emotion Evaluation System Validation of iMotions’ Emotion Evaluation System embedded in Attention Tool® 3.0 Jakob de Lemos, Golam Reza Sadeghnia, Íris Ólafsdóttir, Ole Jensen 3rd Edition - Feb 2010 Keywords: emotions, emotional response, emotion technology, non-invasive physiological measurements, visual attention, arousal, emotional activation, decision making. Abstract: This paper describes how Attention Tool® can be used to measure human emotions and wh
Category:(not categorized)Reads:411Uploaded:09 / 02 / 2010ShareAdd to collectioniMotions Attention Tool Methodologies
CONFIDENTIAL BEYOND EYE TRACKING™ ® METHODOLOGY APPROACH - SAMPLES CASES EYE TRACKING / READING METRICS / EMOTION METRICS EMOTION METRICS Emotional Activation PACKAGING / PRINT + ? Questionnaire EYE TRACKING METRICS Spotlight Highlight EMOTION METRICS EYE TRACKING METRICS TV Cell A Emotional Activation Cell B + Bee Swarm + Rubber Bands ? EYE TRACKING METRICS SHELF Spotlight Highlight © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.im
Category:(not categorized)Reads:235Uploaded:09 / 02 / 2010ShareAdd to collectionEye Tracking CaseStudy Cadbury TVAd
Agency: iMotions - Enabling Services Date: April - June 2009 Client: Cadbury Place: Denmark Background / Objectives: The client wanted to evaluate the TV Ad of the new advertisement campaign for it’s V6 - Dual Action brand. They wanted to know which scenes to keep in a 15 second edition of a 30 sec. commercial. NOTE: This methodology can be used as post-production optimization of all moving images formats. Methodology: • Attention Tool® + Questionnaire • Target segment: 120 people (Males 50% /
Category:(not categorized)Reads:89Uploaded:09 / 02 / 2010ShareAdd to collectionEye Tracking CaseStudy Cadbury Shelf
Agency: iMotions - Enabling Services Date: April - June 2009 Client: Cadbury Place: Denmark Background / Objectives: The client wanted to know the optimal space management to place the Fusion group of products and the V6 group of products in the supermarket check-out shelf. NOTE: This methodology can be used for all type of shelve, display and POS space management and to evaluate new packaging system proposals. Methodology: • Attention Tool® + Questionnaire • Target segment: 120 people (Males
Category:(not categorized)Reads:96Uploaded:09 / 02 / 2010ShareAdd to collectionEye Tracking CaseStudy Cadbury Packaging
Agency: iMotions - Enabling Services Date: April - June 2009 Client: Cadbury Place: Denmark Background / Objectives: The client wanted to evaluate a new packaging proposal for their “Senses” brand in comparison with their existing packaging. Both packages will carry the same product, but different flavors. The intention was to launch the new one (Watermelon) without pulling out the old one (Tropical) having them both in the market at the same time. NOTE: This methodology can be used for all typ
Category:(not categorized)Reads:132Uploaded:09 / 02 / 2010ShareAdd to collectionEmotion Response Paper
researchingemotions Measuring emotionally ‘fuelled’ marketing Jakob de Lemos, iMotions, explains why measuring emotions is difficult, and outlines a new approach to the problem E MOTIONS AND FEELINGS are gaining extensive interest at the moment in connection to consumer behaviour and knowledge. The discussion about emotions is exciting, but it immediately raises two important questions: How do we gain access to the emotional aspect in our campaigns? Based on this access, how do we then measur
Category:(not categorized)Reads:269Uploaded:09 / 02 / 2010ShareAdd to collectionARF-World of Emotions
ARF - World of Emotions World of Emotions Attention, Involvement and Motivation Authors: Jakob de Lemos, Christian Valla iMotions - Emotion Technology A/S info@imotionsglobal.com March 2008 Abstract Traditional marketing measurement methods have shown inadequate. A new method is needed to measure advertising impact on buying behavior. Emotion Tool® measures subconscious emotions that are critical for attention and buying behavior. The method uses eye tracking data in a new way that makes it pos
Category:(not categorized)Reads:302Uploaded:09 / 02 / 2010ShareAdd to collectionTobii Eye Tracker Setup Guide For Testing Mobile Devices
Eye Tracking Mobile Devices with Tobii Eye Trackers Setup Guide January 29, 2010 Tobii Technology AB Before using this guide to setup your Tobii Eye Tracker we strongly recommend reading the Tobii Whitepaper entitled “Using Eye Tracking to Test Mobile Devices” for a detailed explanation of the different factors to consider when doing mobile device eye tracking. Contents 1 Emulator setup ........................................
Category:Art & DesignReads:1,277Uploaded:06 / 03 / 2010ShareAdd to collectionUsing Tobii Eye Trackers For Tracking Mobile Devices
WhitePaper Tobii® Technology Using Eye Tracking to Test Mobile Devices Using Eye Tracking to Test Mobile Devices What to consider and how to set it up January 27, 2010 Tobii Technology AB As mobile devices such as mobile phones become more popular, the interest for eye tracking the use of such devices grows accordingly. However, eye tracking small screens, or physical devices, is not completely straight forward. In this paper we aim to give some background regardin
Category:Art & DesignReads:688Uploaded:06 / 03 / 2010ShareAdd to collection
