AlanWeinkrantz
Content Develop Worksheet
from AlanWeinkrantz in Business & Law, Finance
This is a handy worksheet that I use to remind me of the various ways and platforms that I can create simple and meaningful content. Using the still and video camera on an iPhone3GS, the Flip Camera, the Kodak Zi8, an HD Camcorder, the written word, the voice recorder on the iPhone, there's lot...
Your Message Shapes Your Strategy
from AlanWeinkrantz
Sooner than Later — Your Message Shapes Your Market Strategy / You’re ready to bring your new product to market — or even your new company — so it’s time to develop your marketing and PR message. Right? /
The Art of Developing and Telling Your Company’s Story II
from AlanWeinkrantz
In twenty-five years of PR practice, I have found that it is no longer sufficient to build a traditional PR program. The notion of just pitching stories and badgering journalists no longer works. And while I take great pride in knowing that yes, I “know” and have relationships with many leadi...
About Alan Weinkrantz
from AlanWeinkrantz in Business & Law, Finance
Background on Alan Weinkrantz - Public Relations and Social Media Consultant.
The Value of Positioning
from AlanWeinkrantz in Business & Law, Finance
Before deploying a successful public relations campaign, certain groundwork must be done. Planning must occur, but even before tactical planning, strategic planning should take place. Essential to the strategic planning process is the positioning exercise. Public relations programs are based o...
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AlanWeinkrantz's Documents
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The Art of Developing and Telling Your Com... 94 Reads |
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Your Message Shapes Your Strategy 58 Reads |
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