• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
 
1
CLICK DOCUMENTS
 
Tips on How to Write a Better White Paper fromExperts
Compiled By: Ambal Balakrishnan
 
2
MIKESTELZNER
 Abandon any and all traditional product marketing 
 
BlogWriting White Papers| Twitter Mike_Stelzner
Put yourself in the shoes of your reader. Understand hisor her pains, time constraints and interests. Then turnaround and write something that will appeal to the reader without ANY overt sales messages. If there were onlyone thing to suggest, it would be this: Abandon any andall traditional product marketing that you may havelearned in school. Instead think about how you caneducate rather than sell.
writingwhitepapers.com
 
3
CLICK DOCUMENTS
 
 JONATHANKANTOR
Don't assume your reader Knows what you Know 
 
BlogWhitePaperPundit | Twitter  Jonathan_Kantor
 
The problem of assuming reader knowledge isapparent when: When there is an insufficient number of pages devoted to background information,common business problems, or industry issues thatcould bring the reader up to speed on the white paper topic.
whitepapercompany.com
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...