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Tips on how B2B marketers should do Content Marketing
Compiled By: Ambal Balakrishnan
 
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ARDATHALBEE
Map Content to Buying Stages
BlogMarketing Interactions| Twitter Ardath421
B2B marketing is often related to a complexsale over the course of a sales cycle that’s 6months or longer. That means marketers needto create nurturing programs with increasinglyrelevant content over the long haul. Whatmarketers sometimes fail to realize is that theinformation a buyer needs at the beginning of their buying process differs greatly from what’simportant to them in the later stages.
marketinginteractions.typepad.com
 
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REBELBROWN
For every claim you make in your content, ask yourself “So What?” 
 
For every claim you make in your content, ask yourself “So What?”. And keep asking until you have a concise,compelling content statement that reflects what mattersto your audience. Then go build the rest of your contentfrom that starting point. Once you get to the real “SoWhat?” benefit statements, your content will hit your audience right between their business eyes. That’s thefirst step to creating powerful customer conversationsthat lead to trusted relationships.
 
peoplewhoknow.typepad.com/
BlogPhoenix Rising | TwitterRebelBrown
 
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