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Tips on how to use social media marketing for promoting white papers
Compiled By: Ambal Balakrishnan
 
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MIKESTELZNER
Social media is not about promotion, it's about engagement 
 
BlogWriting White Papers| Twitter Mike_Stelzner
Do NOT "promote" white papers with social media.Rather monitor discussions on topic-relevant subjects andthen interject by saying, "Have you seen this white paper on...". Social media is not about promotion, it's aboutengagement.
writingwhitepapers.com
 
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JONATHANKANTOR
Modify information for short attention span of your audience
BlogWhitePaperPundit | Twitter  Jonathan_Kantor
 
If you are going to participate in social media, understand thatyour audience has a limited amount of time, and moreimportantly, a limited amount of attention with each messagethat you may post. With attention at a premium, if you havetoo many landing pages, users will give up. Once you’ve lostthem, it will be more difficult to get them back in your campwhen you need them.
 whitepapercompany.com
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