1
CLICKDOCUMENTS
7 S’s of Content Marketing
Ambal Balakrishnan
2
STRATEGY
Do you have a ContentMarketing
Strategy
?
“Strategy 101 is about choices: You can't be all things toall people.” – Michael Porter
3
SEGMENT
How do you use Contentto engage with differentMarket
Segments
?
“A market segment is a community with a sharedworldview.” –Seth Godin
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ClickDocuments: 7 S's of Content Marketing
7 Ss of Content Marketing. Strategy, Segment, Simple, Succinct, Scannable, Steak and Sizzle and Social Media.
2 Essentials of Content Marketing
* Strategy - Do you have a ... (More)
2 Essentials of Content Marketing
* Strategy - Do you have a ... (More)
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| Upload Date: | 06/02/2009 |
| Copyright: | Attribution Non-commercial |
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