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Tips on how B2B marketers should leverage social media
Compiled By: Ambal Balakrishnan
 
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ARDATHALBEE
Integrate Social Media with Your Nurturing Storyline
BlogMarketing Interactions| Twitter Ardath421
The most important thing to remember is that socialmedia is not just another broadcasting channel. When aB2B company participates in social media, they need toremember how to have a conversation. Promoteothers, share great ideas—whether or not they’re yours—and make sure there’s not a sales pitch in sight.Social media is not for selling, it’s for connecting. Andthere’s a big difference between the two.
marketinginteractions.typepad.com
 
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REBELBROWN
Be Thoughtful 
Before you jump into social media, consider thefollowing - thoughtfully.
Who
in your organization arethe best fits to communicate via social media?
What 
information do you want to communicate via socialnetworks? One of the best questions to ask up frontbefore beginning any social media effort is “Why wouldanyone want to follow me? What value am I providing?What ‘persona’ do I want to create?”
peoplewhoknow.typepad.com
BlogPhoenix Rising | TwitterRebelBrown
 
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