• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
 
1
CLICKDOCUMENTS
 
Tips on how to incorporate call to action in your white paper 
Compiled By: Ambal Balakrishnan
 
2
STEPHANIETILTON
Lead Prospects Down the Path
At the end of your paper, include a call to action that guidesthe reader to the next logical step. The intended audience for the white paper – including where they are in the buying cycle – will determine your recommendations. For example, if thereaders are business decision makers at the beginning of thebuying cycle, you may want to encourage them to sign up for a webinar or to download a customer case study. Whatever you suggest, spell out how the prospect will benefit byresponding to the call to action.
tentonmarketing.com
BlogSavvy B2B Marketing|Twitter StephanieTilton
 
3
MIKESTELZNER
The best call to action is compelling to the reader 
A clear call to action at the end of a white paper or anypersuasive document WILL increase the likelihoodreaders will act. The best call to action is (1)compelling to the reader and (2) easy for the reader.Thus, go here for a free sample is much morecompelling then go hear to learn more.
writingwhitepapers.com
BlogWriting White Papers| Twitter Mike_Stelzner
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...