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CLICKDOCUMENTS
 
What is the biggest mistake to avoid when writing a case study?
 
Compiled By: Ambal Balakrishnan
 
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CINDYKING
Not doing the research you need to get the best story 
The biggest mistake you can make is not doing theresearch you need to get the best story. This meansasking the right questions and digging to find the keyelements of the story. When interviewing internationalclients, or people from different cultures, you need totake extra time to make sure you get the full story andget it right.
 cindyking.biz
BlogCindyKing |Twitter CindyKing
 
 
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MICHELELINN
BlogSavvy B2B Marketing|Twitter MicheleLinn
The biggest mistake you can make when writing a casestudy is not having a plan. I think there is a generalmisconception that case studies sell themselves; what’smore powerful than the voice the customer, right?However, to get the most value from your story, you needto be as prepared as possible, considering things such asyour target audience, where your audience is in thebuying cycle, what information you want to highlight andwhat format will work best.
 linncommunications.com
Not having a plan
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Oombu144

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reply03 / 15 / 2010
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