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CLICKDOCUMENTS
Tips on where to place white papers?
Compiled By: Ambal Balakrishnan
 
2
STEPHANIETILTON
Go where your prospects are 
While customers may stumble across a paper postedto your corporate website, many prospects won't.Prospects conduct searches in Google and othersearch engines, find out what their peers arediscussing on social media and industry-specific sites,and attend webinars and conferences to explore theirissues.
tentonmarketing.com
BlogSavvy B2B Marketing|TwitterStephanieTilton
 
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MIKESTELZNER
Find 'not so obvious places' to promote your white papers 
Promote your white papers in “not so obvious” places.
Why not include a title, short description and link to yourwhite papers in your email signature? Create a custombackground on Twitter with a thumbnail of the cover ofyour white paper.If your company has a blog, thesidebar is an excellent place to promote your whitepaper.
writingwhitepapers.com
BlogWriting White Papers|TwitterMike_Stelzner
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