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1
CLICKDOCUMENTS
What steps can companies proactively take to get customers to commit toparticipate in a case study?
Compiled By: Ambal Balakrishnan
 
2
CASEYHIBBARD
Customize your approach for each case study 
BlogStories that Sell|TwitterCasey_Hibbard
Your customer company may be motivatedto get a certain message out. Can youcreate a case study that tells your storyand also tells the story your customerwants to tell the marketplace? Or, perhapsyour individual contacts want somepersonal fame for making good decisionsthat saved his/her department majormoney, etc.
successstorymarketing.typepad.com
 
3
CINDYKING
Not doing the research you need to get the best story 
The biggest mistake you can make is not doing theresearch you need to get the best story.This meansasking the right questions and digging to find the keyelements of the story.When interviewing internationalclients, or people from different cultures, you need totake extra time to make sure you get the full story andget it right.
cindyking.biz
BlogCindyKing|TwitterCindyKing
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