Preparing your app formonetisation
•
UK Social Network Ad Spend
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Current focus
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Ad Networks
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Bucking the trend
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Feature slot adverts
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App examples
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Feature Slot Ad Network
UK Social Network AdSpending
150200250300
£ Millions
Comparison
2006 –Online ad spend-£2bn(12% of total ad spend acrossall media)050200720082009201020112012
Source: eMarketer, May 2008
2007 -Online total: £2.8bn(15% of total ad spend)Display -£600mSearch -£1200mClassified -£600m
Source: IAB
Current ad focus
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Social networks sell mainly
display
ads(banners, text, skyscrapers etc)
•
–
Display ad click throughsare disappointing
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CPM rates are low
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High inventory
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Residual advertiser fear factor (lack of content /ad placement control)
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Nudge - Preparing Your App for Monetisation - Toby Beresford
Toby Beresford
707 Reads
Info and Rating
| Category: | Uncategorized. |
| Rating: | |
| Upload Date: | 07/10/2008 |
| Copyright: | Attribution Non-commercial |
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