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MCN 333-NEW MEDIA COMMUNICATION 60 Hrs
In the world of corporate globalization, media that can be made or used with the help of computer plays an important role in interacting with the audience in the digital form. Thislatest communication technology is most important for students, both because they arethe biggest players and the decision makers for the future of New Media -A field inwhich the medium is becoming the message.
Objectives:
To introduce students to personal and participatory media-To exposestudents to the socio-cultural and political dimension of new media -To help studentsacquire conceptual, linguistics and visual skills required for new media communication
Course Approach
Online exposure through web presentations, power point tools and multimedia presentations will equip students with the required update in technology. They will alsohave to represent themselves through creative presentations like pop-up captions,contextual advertising, content contribution to websites and New Media art.
Module I –Introduction
Understanding new media- Difference between new media and old media- Rise of Internet - Globalisation of communication - Liberalizing political controls on media -Virtual space or cyber space – Digital democracy – Digital divide – Influence of newmedia on politics, economy and societies - Cyberjournalism – E-newspaper – Internet TV – Internet radio- Wiki – New media terminologies - Cyberculture
Module II –Blogs
Difference between blogs and websites -
 
Origin of blogs - Power of blogs - Blogs as personalized journalism - Effect of blogs on political and social events - Famous bloggers- Capitalization of blogs - Misuse of blogs - Blog as mass media - Blogs as watchdogs -Blog as a parasitic medium on the Internet - Categorization of blogs - Blogs as virtuallibraries of intellect - Corporate blogging – Blogging as internal communication - Socialnetwork services and blogs.
Mobile Phones
Introduction to SMS text - Linguistics in SMS text - Use of emoticons - SMS grammar -Graphitic representation of texts - Picture messages - Coding in SMS text -Rise of mobile phone captured films and pictures - MMS benefits and controversies - Questions on privacy and legality - Advertising using SMS - Internet accessibility on the mobile phone- iPods: functions and potentials - Convergence and mobile technology.
Module III –New Media and Business
Consumer societies and new media - E–commerce, trading, booking, managementextensions - Video conferencing, Travel booking and hotel business - Online shopping -Customer care - Online forms and reply - E-governance: potentials and criticism. – YouTube - Podcasting - Hypertext fiction - Email- Viral marketing - Chat – InteractiveCD ROMs – 
 
Module IV
– 
Writing and Design for online medium
 Interactivity in new media- Interactivity from Content – Linear writing v. interactivewriting – Writing in interactive media- Grammar of interactivity – Choosing interactivecontent – User’s grammar – Writers grammar – Computer v. TV screen – Interactivestory telling – CD ROM v online – Writing and World Wide Web - Writing for online portals, e-newspapers, journals – E-content writing, Language, presentation - Content for digital technology.Conceptualising websites - Web layout - Aesthetics for online portals: design, layout,colour, graphics and visual information - Product oriented communication –– Visualdesign – Instructional design Note: The students need to be trained in the basics of HTML, FrontPage, Photoshop, andFlash. These are expected to be taught in the workshops. To ensure students learn theseapplications and programmes, classroom projects should be given as part of CIA.
Practicals:
Students should develop individual websites with journalistic content with self-writtentext and their own visuals (self-clicked photographs etc). This should form 25% of assessment. Students should be assessed on layout, content and presentation and moreimportantly their communicative value. This can also be a group project with maximumof three students per group.Students should be given a project to launch using only the new media. 25% of theassessment should be based on that.Assessment of both these student works should be done people from the industry.
Bibliography
1.Bob Dematteis, Andy Gibbs Michael Neustel (Eds).2004.
The Patent Writer; How towrite Successful Patent Applications,
London Square One Publishers.2.Bonime, Andrew, and Ken C Pohlmann.
Writing for New Media
. New York: JohnWiley, 1998.3.Brain R Holloway.
Technical Writing Basics: A Guide to Style and Form
(2
nd
Edition).4.Bruce Ross-Larson,
Writing For The Information Age,
London W.W. Norton &Company.5.David Ingre
Survivor’s Guide To Technical Writing 
, London. South – WesternEducational Publishing.6.Geralad J.Alred, Charles T. Brusaw, Walter E. Oliu, St. Martin’s
 Hand Book of Technical Writing Press,
London St. Martins Press.7.Gurak, Laura J and John M Lannon.
 A Concise Guide to Technical Communication
.Longman: New York, 2001.8.Heinich, Robert, Michael Molenda, and James D Russell
Instructional Media
. NewYork. Macmillan, 1993.9.Jason Whittaker 
Web Production for writer & Journalist,
London Routledge.10.Kamalipour, Yahya R. ed.
Global Communication
. Australia: Wadsworth, 2002.11.Matt Young
Technical Writer’s Handbook: Writing With Style and Clarity
, New York University Science Books.
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