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Accelerating success.
May 3, 2011U.S. Lodging Industry Overview 
Prepared for:
Meet the Money -2011
by
R. Mark WoodworthPKF Hospitality Research
 
2
2.Lodging forecast:
 
1.The lodging cycle and theeconomy.
Good and Getting Better
-Base case.
 
-Alternative scenarios.3.Cap rate outlook.
For a Copy:Claude.Vargo@pkfc.com
 
The Hotel Market Cycle
3
RapidDevelopmentOccupancyDeclines,ADR FollowsDevelopmentat MinimumLevelsLodgingDecline, LeadsOther SectorsOccupancyRecoversADR andMarginsRecoverDevelopmentPicks UpDevelopmentSlowsLodging Recovers,Lags Other Sectors
Long RunOccupancy
RapidDevelopment
EquilibriumADR
U.S. is Here 
2011-20122013-2014
MTM 2010 
 
Moving Along the Road to Recovery
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