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11-10-18 5:18 PMBusiness in Vancouver - Search ResultsPage 1 of 2http://www.biv.com/search/results.asp?fhres=/current/1147/mackin.html&search=Bob%20Mackin
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Golden Goals: Bob Mackin
Cheers to 225 years, as Molson scion scores NHL deal; BC Place’scontinuing Friday fright night adventures
Geoff Molson had several reasons to uncap a bottle of his favourite Molson Export onOctober 6 in St. John’s.The day the National Hockey League season opened, the Ontario Superior Court flushedthe Labatt challenge to MolsonCoors’ sponsorship of the NHL.The seventh-generation descendant of Montreal brewing pioneer John Molson was alsofinishing a five-city, cross-Canada tour to promote the 225th anniversary of Canada’ssecond-oldest company.The tour, with brother and MolsonCoors chairman Andrew Molson, began at the breweryon Burrard and the Vancouver Board of Trade on September 27. The 40-year-old remainsa member of the board of directors but spends much of his time tending his family’s otherbig asset, the Montreal Canadiens. He bought the storied team in 2009 after financiallytroubled American George Gillett was forced to sell.Though Molson returned to league-wide sponsorship, it’s no longer served at Rogers Arenawhere Labatt took over pouring rights this season. “These things come and go over time,” Molson told Business in Vancouver. “The nice thingabout being a Canadian sponsor is that you can develop programs you can bring to allmarkets.” Vancouver remains the most-important market in Western Canada, for obvious reasons. “This brewery is a very important brewery to our network, it supplies the West, and weneed it, it’s a good strong-performing brewery,” Molson said. “We’re investing in thisbrewery to make it even stronger, regardless of the value of the real estate underneathus.” MolsonCoors holds, through its Creemore Springs division, Granville Island Brewing. Itbecame a more significant part of the company last spring when the Six Pintsmicrobrewing division was announced. Microbreweries, brewpubs and imports havefragmented the market and MolsonCoors wants some of that market share back. “Granville Island brews great beers, every once in a while they’ll come up with a newvariant and it sticks,” Molson said. “The nice thing about being a small brewer is you cantry new things. If it works, you stick with it, if it doesn’t you move on to the next thing.” The newest is a Pumpkin Ale, just in time for Halloween.
Friday fright night
Memo to event promoters: you might want to avoid booking BC Place Stadium on aFriday.While the rest of the world says “Thank God it’s Friday!” the stadium says “Oh no, it’sFriday!” Consider the history.It was Friday, January 5, 2007, when the roof ripped and collapsed. An arm of theOlympic cauldron didn’t emerge from the false floor during the Friday, February 12, 2010,opening ceremony.A cable for the new roof crashed to the ground on Friday, December 3, 2010. Long lineupsat box offices and short-supplied concession stands marred the reopening on September30, 2011. Also a Friday.The BC Lions were 4,000 shy of selling out on their return downtown from their EmpireField exile.Attendance dropped to just over 30,000 for their next game on October 8. Certainly theservice levels at the “reopener” could have influenced the sharp decline and should havesuggested to BC Pavilion Corp. (PavCo) that the originally contemplated November 1reopening would have been wiser. 
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