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BrandTailors's Documents
BrandTailors receives international acclaim for both Ţiriac Holdings and Naturlich re-branding programs
Press Release BrandTailors receives international acclaim for both Ţiriac Holdings and Naturlich re-branding programs Bucharest - April 24th, 2012 Beatrice Daniș Managing Partner BrandTailors – strategic brand consulting and design firm – was awarded two Gold and one Bronze trophies at the 2012 Transform Awards and received the Merit distinction at REBRAND 100 Global Awards 2012, for both Ţiriac Holdings and Naturlich re-branding programs. Being already globally reputed for its product brand
Category:(not categorized)Reads:21Uploaded:04 / 23 / 2012ShareAdd to collectionTitan
Case Study Titan / Freshly sliced bread Package design See more photos on Flickr Package design Context After the successful creation of HapiHap, the most enjoyable toast bread brand, Titan’s management team decides to develop a second project together with Brandtailors’ consultants and designers. In the context of a growing sliced bread market, Titan develops a good quality product range to tackle this highly competitive and over-fragmented sub-category. Solution The sliced bread category
Category:(not categorized)Reads:40Uploaded:04 / 10 / 2012ShareAdd to collectionBrandTailors creates Rancho, the only Romanian “men-only” ready meals brand
BrandTailors – strategic brand consulting and design firm – innovates the Romanian FMCG market by creating Rancho, Scandia Food’s ready-meals brand designed exclusively for men.
Category:(not categorized)Reads:31Uploaded:04 / 02 / 2012ShareAdd to collectionRancho
Case Study Rancho / Food to feed masculinity Package design Visual identity Package design See more photos on Flickr Context Following an in-depth consumer research on canned meat or meat-based ready meals market, which revealed that although men are the main consumers in this category, there is no brand to address their specific needs or speak their language, Scandia Food approaches BrandTailors to develop Rancho, a medium-priced brand directly targeted at them. Solution “ With a produ
Category:(not categorized)Reads:16Uploaded:04 / 02 / 2012ShareAdd to collectionAndreea Florea becomes partner within BrandTailors
Press Release Andreea Florea becomes partner within BrandTailors Andreea Florea Strategy Partner Bucharest - March 27th, 2012 Beatrice Daniș Managing Partner BrandTailors – strategic brand consulting and design firm – appoints Andreea Florea to partner within the company’s shareholding structure. Andreea Florea is BrandTailors’ new partner, owner of a 10% share of the company’s assets. The ascent follows BrandTailors management’s decision to open up partnerships with the company’s current he
Category:(not categorized)Reads:41Uploaded:03 / 27 / 2012ShareAdd to collectionDelicina
Case Study Delicina / Good appetite, good night! Visual identity See more photos on Flickr Package design Context Scandia Food had been working on an innovative product range together with the well-known nutritionist Alin Popescu long before its management team approached BrandTailors for a branding program that would compliment such a well-designed marketing endeavor. The product range that was to be marketed under the “Delicina” brand name was portion-sized to fit a light, but nourishing d
Category:(not categorized)Reads:44Uploaded:03 / 20 / 2012ShareAdd to collectionBrandTailors signs the creation of Delicina, a new Scandia Food brand
Press Release BrandTailors signs the creation of Delicina, a new Scandia Food brand Andreea Florea Brand Strategy Coordinator Bucharest - March 20th, 2012 Melania Moisi Group Creative Director BrandTailors – strategic brand consulting and design firm – signs the brand development program for Delicina, Scandia Food’s ready-made products range, that introduces a new approach to the Romanian FMCG industry. Created at Scandia Food’s initiative together with nutritionist Alin Popescu in order to
Category:(not categorized)Reads:11Uploaded:03 / 19 / 2012ShareAdd to collectionKandia, 2012
Case Study Kandia / The maturity of an evergreen brand Visual identity See more photos on Flickr Package design Context In the second half of 201 Kandia Dulce’s management team concluded that the Kandia chocolate brand 1, has reached a new stage of development, attaining its full maturity within the confectionery category. Consequently, Kandia needed a rebranding process to reclaim its rightful territory on the market and, more importantly, in the consumers’ lives. Solution Kandia stands fo
Category:(not categorized)Reads:30Uploaded:03 / 12 / 2012ShareAdd to collectionBrandTailors consolidates Kandia’s value, by means of a new brand identity and package design
Press Release BrandTailors consolidates Kandia’s value, by means of a new brand identity and package design Andreea Florea Brand Strategy Coordinator Bucharest - March 13th, 201 1 Melania Moisi Group Creative Director BrandTailors – strategic brand consulting and design firm – finalized the rebranding project developed for Kandia, consolidating the brand’s value and redefining its positioning on the Romanian confectionery market. Built on Kandia’s statutory principles – century old tradition
Category:(not categorized)Reads:13Uploaded:03 / 12 / 2012ShareAdd to collectionPhill
Case Study Phill / Playground & restaurant Branded materials Visual identity Stationery materials See more photos on Flickr Context After an in-depth scanning of the restaurants market, Phonid Holdings decides to launch a unique and franchisable concept, bringing together under the same roof a fine foods restaurant and a playground for children aged 4 to 14 to tap on their interests while their parents enjoy their meals. Challenge What the other restaurant brands on the market lacked subs
Category:(not categorized)Reads:16Uploaded:03 / 05 / 2012ShareAdd to collection
