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A Penton Publication
The Magazine of Global Airline Management www.atwonline.com November 2006
www.bfmag.com
May/June 2009 | Best Practices for Finance Executives |A Penton Publication
BusinessFinance
The Budget(1922–2009)
 
DuPont created it.McKinsey institutionalized it.Drucker overlooked it.R.I.P.
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12
Steve Player Speaks to IES CFORandy Guba |
6
Tightwads: Why Banks TrickleNickels |
18
IFRS & the ConvergenceQuandary 
D.J. Gannon
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32
INSIDE:
BPM Magazine
 
12
business finance
may/june 2009
The budgeT is dead.
There is no dobt whatsoeverabot that. It is as dead as a doornail. This mst be distinctl nderstood, or nothing wonderfl can come of indstr’s20th-centr management model that seemingl growsmore dsfnctional with ever qarter.We are of corse referring to the corporate bdget, notthe personal bdget or famil bdget or an other revered variet of that which generall refers to a planned list of rev-enes and expenses. And while some companies ma findthis obitar a bit prematre, others will likel tell s thatit’s long overde and that their bdget has been dead thesepast 5 ears. (One Swedish compan claims that theirs diedas far back as 1972.) Still, others ma claim that we’ve beendped and have fallen victim to a persasive activist lobb that stands to gain an inheritance from the bdget’s demise.Nonetheless, we sa that the bdget is dead. At the ripeold age of 87, the bdgetar concept took its last seflbreath. Of corse, there will be some who will arge withsond reason that the bdget is mch older, and, as o willread, we believe that there is some merit to this. Howeverfor the prposes of this article we wold prefer to simpl report: “Dead at 87” — a life that ma have served all of management better had it been half as long.In fact, acconting historians will likel someda remem-ber the bdget not onl for what it broght to bsiness, btalso for how tightl it clng to it. This endring grasp — asteel fingered clench — is something that few managementconcepts have ever achieved with sch speed and reach.Thirt ears after their inception, the dictms of bdgetar control were being disseminated to ever part of the world,reshaping organizations and tasking finance exectives (orptting a bit in their moths) for generations to come.Jst how strong bdgeting’s grasp remains on bsinessmight be better revealed b the nmber of companies thathave recentl reported a broad-based sstem failre in thearea of corporate bdgeting and control processes, and etthese companies have so far refsed to part with their bd-
The Bdget(1922–2009)
gets. A recent srve condcted b 
Bsiss Fiac
fondthat two ot of three finance exectives expected their 2009bdgets to be obsolete within the first 6 months of theear, while 28 percent of finance exectives reported thattheir bdgets were obsolete even before 2009 began. Thiswidespread failre of bdgetar controls, however, is onl asbtext to a mch larger management qandar.
The LasT Key To DecenTraLizaTion
In the late 1950s, when management thinker PeterDrcker began writing abot the shift from the com-mand control organization (the organization of depart-ments and divisions) to the information-based organization(the organization of knowledge specialists), the practicesof bdgetar control seem to have been altogetherremoved from his line of sight. Or at least his writingsdon’t express mch concern over how widel sed bd-getar practices and fixed-performance contracts coldpotentiall ndermine his vision of late 20th-centr organizations.So it was for man management thinkers, whose explo-rations seldom peered into the finance department and withonl rare exception all bt overlooked bdgeting.In his book
 My Yars with Gral Motors
(Dobleda &Compan, Inc., 1963), General Motors chairman and CEOAlfred Sloan Jr. sggested that bdgeting was designed notto centralize power, bt to decentralize it. “It was on thefinancial side that the last necessar ke to decentralizationwith coordinated control was fond. That ke, in principle,was the concept that if we had the means to review and jdge the effectiveness of operations, we cold safel leavethe prosection of these operations to those in charge of them,” wrote Sloan, while reflecting on the acconting pro-cesses his compan had adopted nearl 40 ears earlier.“If Sloanism was bilt on decentralization, it was con-trolled decentralization. Sloan created a powerfl generaloffice fll of nmbers men,” wrote John Micklethwait and
DuPont created it, McKinsey institutionalized it,Drucker overlooked it. Now, the tale of the overduedeath of an infamous control process.
By jacK sweeney
coverstory
www.businessfinancemag.com
 jacK sweeney dt  ff
Business Finance 
.
 
13
may/june 2009
business finance
Adrian Wooldridge in their book
Th Compay: A Short History of a Rvoltioary Ida
(Modern Librar Chronicles,2003). Micklethwait and Wooldridge describe a ten-manexective committee headed b Sloan that handed down acentralized GM corporate strateg.Jerem Hope, an athor of several management textsthat explore alternatives to bdgetar control, sggests thatman management thinkers of the last centr ma nothave fll appreciated the impact that bdgetar controlwas having on organizations becase most often the werenot “finance people,” and bdgeting nmbers ma not haveappeared relevant as management became more enamoredwith corporate cltre. What’s more, Hope points ot thatit took man ears (perhaps 30) to convert bdgeting fromits original state into the barrage of fixed contracts andperformance incentives that rotinel corrpt the sstem.Toda, traditional bdgeting forces managers at all levels tocommit to delivering specified otcomes, even thogh man  variables nderpinning those otcomes are beond theircontrol, Hope explains.“If people are going to be recognized and rewarded basedon meeting the bdget, then it’s ver difficlt to changeanthing else,” explains Hope, who 10 ears ago helped toestablish the Beond Bdgeting Rond Table, a not-for-profit collaborative that offers members shared research anda giding framework designed to help companies abandonbdgeting. (Steve Plaer, whose interviews appear reglarl in
Bsiss Fiac
, is also a director with the BBRT.)According to Hope, bdgeting remains central to hownearl ever large corporation is managed toda. Thereis certainl a growing list of converts: Sothwest Airlines,Toota, American Express, Gardian. One compan,Svenska Handelsbanken of Stockholm, Sweden, abandonedbdgeting in the earl 1970s. Bt all in all, the nmber of companies that have done awa with bdgeting remainsrelativel small.“We need to create organizations that are more agile,less breacratic, and lower-cost, with more accontabil-it toward the front line rather than the corporate center.Bdgeting jst doesn’t fit that organization. Bdgeting is aconstraining, controlling, and stifling sstem. It was never
 g a  r  c h r 
daTa insighT:
Budget Target Life Spans
In a typical year, how soon do your annual budget targetsbecome obsolete?At what point do you expect your 2009 budget targets tobecome obsolete?
Before the year begins/They already haveOne to three monthsinto the fiscal yearFour to six monthsinto the fiscal yearSeven to nine monthsinto the fiscal yearTen to twelve monthsinto the fiscal yearNever
remains usefulthroughout yearNo answer
8%
28%
24%20%32%19%7%6%3%2%24%22%1%2%
Typical year2009
SOuRCE: 2009
BuSIneSS FInAnCe
RESEARCH STuDy:PLANNING AND FORECASTING IN TuMuLTuOuS TIMES
of 00

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