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FORECASTING 2010
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www.bfmag.com
 

www.bfmag.com
 
“28 percent of financeexecutives viewed their2009 targets as havingbecome obsoletebefore the year hadeven begun.”
-
Business Finance
Budgeting & Forecasting Study 
FORECASTING 2010
 
FORECASTING 2010
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www.bfmag.com
“Forecasting was really the height of arrogance back then. Youreally knew that you couldn't forecast, so rather than do planafter plan after plan, the point was to create flexibility and aresponsiveness within.”
- UPS CFO Kurt Kuehn
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