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Presentation For Eldorado HairReplacement Center
Presented by Carson Porter2/8/’10
 
baltimoresun.com quick facts – September 2009
Site traffic, monthly average, January-September
Page views: 40 millionUnique users: 4.1 million*
Registration
Registered users: 431,000Registered users available for Admail campaigns: 396,000**
Reach
Market penetration: 23% Unduplicated reach with
The Baltimore Sun
: 93%***
lyst **Source: Tribune Interactive Internal Report ***Source: Media Audit, September/October 2008 ****Source: The 2009 Scarborough Report, R1, baltimoresun.com visitors pa
Demographic Composition of Baltimore-Metro Area UsersGenderMale 47%Female 53%Marital StatusMarried 57%Not married 43%EducationSome college 27%College degree+ 48%ResidenceAnne Arundel County 9%Baltimore City 24%Baltimore County 37%Carroll County 6%Harford County 11%Howard County 12%Household Income$50,000+ 78%$75,000+ 62%$100,000+ 39%Age18 to 34 41%35 to 54 42%55+ 18%****
 
 Targeted email advertising to our430,000+ registered user base•Opt in upon registration•From baltimoresun.com on behalf of the advertiser• Targeted by•Demographics•Zip Code•Interest Testimonial“(With AdMail) we know the quality of the list as well as the response rate of whether recipients have opened the email or not. This unique and effectiveadvertising solution provided by baltimoresun.com has become an integralpart of our entire marketing strategy.”
- Baltimore Choral Arts
Estimated Costs:
10 cents per e-mail20,000 distribution minimum
AdMail
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uploaded a new revision for this document (#2)

02 / 05 / 2010

uploaded a new revision for this document (#1)

02 / 05 / 2010
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