Customer-centricity will be the building block of successful enterprises of tomorrow. It will be one of the key levers that will drive their business growth and allow them to outperform competition. Companies are increasingly realizing that customers and prospects are getting more identifiable than ever before. Customers no longer want to be talked to or be exposed to offers they cannot relate to. Customers today want enterprises to know more about them and offer them what they need in real-timesee more