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© The Davey Tree Expert Company • Kent, OH 44240
Printed on recycled paper.
News from YourLocal Davey Office
Keeping your landscape looking great is what Davey does,but making you happy is what keeps us going. We’velearned that when we focus on total customer satisfaction,all the rest falls in line.Davey is 100% employee owned, which means thateveryone who works with you, from Arborists toTechnicians, has a personal investment in your satisfaction.We’re always here for you - to follow up on work we’ve done,to address your questions or concerns, and to discussfurther improvements to your outside living spaces.We count on the good name we’ve built with customerslike you to acquire new business. If you know of someonein need of our services, we hope you’ll recommend us.And if you’ve provided us with a customer referral in thepast, we certainly appreciate it. Judging by the many positive comments we’re gettingfrom our new referrals, they appreciate it too. Here are just a few examples:
“Everything looks great. All my plants look good, and my trees are owering more than theyhave in the past. When it’s time or another treatment, I denitely plan to call back. I’vealready reerred Davey to my riends.” 
- Dan S. of Henderson, NV • Referred by Julie B.
“Te people have been good, very nice and responsive. Te price is right, and that’s big. My wieand I researched it and looked at all our neighbors’ lawns. We decided you just can’t beat Davey.” 
- Tom R. of Kent, OH • Referred by Yvonna W.
“We were impressed by Davey’s reputation and the knowledge o your people.We’ve seen a big improvement already to our shrubs, trees and lawn. You cantell a big diference, and people have been commenting on how nice it looks. We would denitely recommend Davey to others.” 
- Bev W. of Winston-Salem, NC • Referred by Cathy O.
It’s always a pleasure to hear from ourcustomers, whether they’re newly referred orthey’ve been with us for years. Feel free to getin touch anytime. At Davey, your satisfaction isour motivation.
See back page or instructions on making a reerral.
Customer Referrals:The Best Compliment You Can Give Us
 
Seattle District Manager Rick Castro recently celebrated his 20th anniversary at Davey. Committed to serviceexcellence, Rick gets great enjoyment out o two things: the people he works with, and the people he works or.“I’ve had the opportunity to work with the best people inthe tree care industry,” says Rick. “And, I’m very proud tosay that among our thousands o loyal Davey customers,we’re still providing services or the frst one we served when the territory was started in 1979…as well as the frst customer’s property I was sent out to on my frst dayin 1989!” Beore coming to Davey, Rick operated his own small treecare business. By purchasing Davey stock, he was able to perpetuate his entrepreneurial spirit. “When I started at Davey, I met several people in upper management whowere involved in the employee acquisition. Teir pridein and commitment to the success o the company wasobvious. I wanted to be a part o that,” says Rick.Rick and his wie, Cathy, have been married or 35 years. Tey love getting together with their our children and their amilies, and especially spoiling their 2 ½-year-old grandson! 
MEET AN OWNER
:
Rick castRo
Grubs are beetle larvae that love to feed on turf roots. Since they existunderground, they’re able to go undetected as they weaken your lawn’s rootsystem. In most cases, homeowners don’t know grubs are present untilsymptoms appear.
What Are the Symptoms? 
The most common signs of a grub infestation are irregular brown patchesthroughout the turf, and grass that feels spongy when you walk across it. If younotice animals such as skunks, raccoons and birds digging through your turf,they may be looking for grubs to eat. In severe infestations, sod can be rolled upeasily (like a loose carpet) due to root destruction.
How Are Lawns reated? 
Insecticides designed especially for grub control are very effective, and theywon’t harm the grass, other plants or you. If an inspection of your lawn showsthat grubs are present, an application should be made as soon as possible tokeep damage to a minimum. For more information, give Davey a call today.There’s no denying the need forregular fertilization and weed control inmaintaining a thick, green, beautiful lawn.Davey provides both of these essentialservices, and we’ll be happy to schedulethem for you if we haven’t already.But there’s one other important practicethat’s often overlooked: aerification.Aerification removes thousands of soilcores from your lawn and deposits themabove the thatch layer. It sounds simple,but as soon as aerification is completed,good things start happening to your lawnand continue for months afterwards.
What’s So Good About It? 
The first immediate benefit of aerificationis the creation of tiny pockets in yourlawn to catch and hold air, water andfertilizer. Grass roots grow towards thesepockets, getting fuller and thicker on theway. Then, as the soil cores dissolveduring rainfall and irrigation, they mix withthe thatch layer and help it decompose.This prevents a thick layer of thatch fromforming over your lawn (more than ½"can prevent air, water and fertilizer fromreaching the soil). The important finalresult of aerification is a lawn that isthicker, greener, and holds up to hot anddry weather better than before.To schedule aerification for your lawn, orfor more information on any of the lawncare services we have to offer, feel freeto give us a call.
 
The Enemy Underground
Don’t Forget About Aerification
visit
www.davey.com
for more information
Grubs can destroy your lawn’s root system.
 
Summer is here, and all around ustrees and shrubs are now leafed out.With a full set of foliage, you wouldexpect your landscape plants to looktheir best this time of year…and mostof them do. However, as you walkaround your property, you may noticesome that look better than others.In the thick of the growing season, itbecomes more obvious which trees andshrubs are overgrown. Lighting fixtures,walkways, address markers and eventhe view from your living room windowmight be obscured by wayward branchesand foliage. In cases like these, Daveycan provide clearance pruning to keeptrees and shrubs in bounds.Dead, diseased, weakened or damagedbranches might also be present, andthey can stick out like a sore thumbagainst the beauty of a leafed-out treeor shrub. Besides detracting from yourlandscape’s looks, these branchescould fall and cause injury or propertydamage. This scenario becomes evenmore likely when a windy summer stormpasses through your neighborhood. Bypruning away such branches, Davey canmake your property safer while improvingthe aesthetics of your trees and shrubs.If any of your landscape plants looklike they could use a trim, give Davey acall. We’ve been providing high-quality,expert pruning services for over 120years, and we’ll be happy to help.Fertilizer and water can go a long waytowards helping your trees and shrubsstand up to summer’s hot, dry weather.But if they don’t make it to the rootsystem, they aren’t going to do yourplants much good. That’s wheredeep-root fertilization and deep-rootwatering* come in handy.With
deep-root fertilization
, we’ll injectour patented Arbor Green®
PRO
fertilizerdirectly into the root zone for maximumresults. Arbor Green®
PRO
has aslow-release formulation and a low saltindex, so nutrients will be deliveredvery efficiently without burning delicatefeeder roots.With
deep-root watering
, water can bedelivered directly to the roots at roughly12" below ground level. That way, lesswater will be lost through evaporationfrom the top layer of soil, and more willbe absorbed by the root system.Call Davey to learn more about thesebeneficial practices today.
*Deep-root watering may not be easible i watering restrictions are in place. I they are, Davey encourages you to ollow your city/county guidelinesor water conservation, watering your trees and shrubs whenever you can.
North
Summer 2009
Please note: The services mentioned in thisnewsletter are available in most Davey markets.Check with your local Davey ofce or availability.
Wondering how Daveycan improve the looksand health of yourlandscape?Simply click onat
www.davey.com
 to learn more aboutthe many services wehave available.
Daveyfor my home
Don’t Like What You See?
Going Deep
Deep-root fertilization and watering deliver nutrients and moisture where they need to go.
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