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CLIENT: SAVAGE ENERGY DRINK V
IEW
PHOTO GALLERY
B
USINESS
O
BJECTIVE
: 
Promote SAVAGE ENERGY DRINK Offers to College Students on ClientSelected College Campuses.
Place High Volume Of Advertising Materials On Location MediaS
TRATEGY
: 
Creative Print/Sampling Copy Offering A Call To Action To Visit local Storeswere drink was sold
Call To Action
Student DiscountM
ARKETS
: 
Jacksonville, FL & Atlanta, GAT
IMING
:
4 Month Spring Brand Awareness – Call To ActionM
ESSAGE
:
NEW. GET OUT ON THE PROWL WITH SAVAGE ENERGY. UNIQUE 16ozBOTTLE.
SAVE 50 CENTS ON YOUR NEXT PURCHASE OF ONE BOTTLE OFSAVAGE ENERGY OR SUGAR FREE SAVAGE ENERGY.P
ROGRAM
E
LEMENTS
: 
Postering: 8 Campus Visits (4 Months) 2,375 11 X 17 Posters
Doorhangers: Two Rounds at Each College.Staggered Distribution (2x per campaign) 42,674 4 x 9 Door Hangers
College Website: www.CollegeMarketPlace.comNAM S
ERVICES
: 
Identified School Criteria
Assigned School Availability
Client Designed/NAM Approved/ Printed Media
Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping ToAgents
Utilized 25 AGENTS For On Campus Distributions
Targeted Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
Wave Photo Tracking Verification - ResultsE
XPOSURE
A
NALAYSIS
:R
ESULTS
:School Statistics (totals) 157,149C
OLLEGE
M
ARKETING
S
ERVICES
:Campus PostersCollegeMarketPlace.comDoorHangersPrinting & DesignT
HE
S
CHOOLS
:
Jacksonville, FL & Atlanta, GA
 Emory UniversityLife UniversityKennesaw State UniversityGeorgia State UniversityGeorgia Institute of Technology-MainCampusMorris BrownMorehouse CollegeClark AtlantaOglethorpe UniversityDevry UniversityFlorida Metropolitan-JacksonvilleFlorida Community College-JacksonvilleUniversity of North FloridaJones CollegeEdward WaterSaint Johns RiverKeiser CollegeFlorida Agricultural and Mech
Page 1of 2New Age Marketing Case Studies5/29/2008http://www.collegiatepromotions.com/casestudies/casestudy_savage.html
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