• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
 
 
Case Study:Client:Access GroupAccess GroupSTUDENT LENDINGSTUDENT LENDING
The NAM Case Studies PowerPoint is dedicated topast client program and the results the promotionsgenerated
.
NewAge Marketing -50 Sutton Avenue – East Providence – Rhode Island – 02914 –Voice 401-431-0771/ Fax 401-431-0774/ www.CollegiatePromotion.com
 
 
Case Study:Client:Access Group –Access Group –Student LendingStudent Lending
Business Objective:
Promote Access Group Student Loans to target specific Law & Medical Graduate andUndergraduate students on client selected college campuses. - Placed high volume of visible advertising materials, location media & one to one interaction programs.
STRATEGY:
•Creative Print, OOH Media, Sampling, Brochures, and Flash Drives•Create awareness and “BUZZ” on campus for Law, &Medical graduate andundergraduate students about Access Group Student Loans.
MARKETS:
•National Diverse Cross Sections of Colleges & Universities – 56 Campuses
TIMING:
•2.5 Months Spring Brand Awareness
MESSAGE:
• “I know Access Group’s student repayment option will work for me andmy future goals. Nice.”• “I know Access Group’s got my back. I mean what student loancompany tells you to borrow as LITTLE as you need?”• “Your job is to go after your dreams. Ours is to help you get there.”
PROGRAM ELEMENTS:
• Postering: 6 Campus Visits (2.5 Months) 12,938 11 X 17 Posters• Media Posters: 6 Campus Visits (2.5 Months) 1,035 36 X 48 Posters• 3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75”- Open size (16”x18.5’’ folded) with 1/C printed foot support-• Sampling-One-To-One Interaction: 100,000 Brochures (56 Schools)• Sampling – One-To-One Interaction: 50,000 Flash Drives (56 Schools)•College Website:
www.CollegeMarketPlace.com 
 
 
Case Study:Client:Access GroupAccess Group
IMPORTANT LINKS:
• www.accessgroup.org/lawstudents• www.accessgroup.org/medstudents
NAM SERVICE PROTOCOLS:
•Identified School Criteria With Client•Assigned School Availability & Program Selections•Client Designed/NAM Approved/ NAM Printed ALL AD Media•Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping ToAgents Per Assigned Detailed Scheduling•Utilized 22 Professional AGENTS & 42 Student Ambassadors For On CampusDistributions as well as On-Campus EXCLUSIVE Networks•Targeted Distributions (Graduate Students-Law Buildings-Law Centers-LawLibraries-Medical Buildings-Medical Libraries-Undergraduate-Political Science-Government Buildings-Science Buildings)•Wave Photo Tracking Verification – CLIENT RESULTS!!!
Exposure Analaysis:
33,689,880
Total gross impressions per campaignTotal gross impressions per campaign
8.7
Average number of gross Impressions PerAverage number of gross Impressions PerVISIT Per PosterVISIT Per Poster
3,872,400
Total number of visits per run datesTotal number of visits per run dates
x 56
Number of collegesNumber of colleges
69,150
Total number of students per 60 sponsorshipTotal number of students per 60 sponsorshipdaysdays
x 75
Number of days in sponsorship (maximum)Number of days in sponsorship (maximum)
922
Average number of studentsAverage number of students
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...