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Client:Teen Safety-VoteNo On Question 4
The NAM Case StudiesPowerPoint is dedicated to pastclient program and the results thepromotions generated.
Client:Teen Safety-VoteNo On Question 4
The NAM Case StudiesPowerPoint is dedicated to pastclient program and the results thepromotions generated.
California has rejected parentalnotification laws twice already. Protectteen safety again in this year by votingNo on Prop 4.
Client:
Teen Safety
Business Objective:
Vote no on question 4 on
will have important implications for women’shealth and rights. Please consider Prop 4 highamong them and reject it for a third, and hopefullyfinal, time.
Strategy:
Online
Target:
Women Teens-
California
TIMING:
October-November-08’
Message: It simply doesn’t work to try mandatingfamily communication by law. Parental notificationwould put teens at risk by pushing some youngwomen —those who don’t have safe and caringfamily situations —to make desperate anddangerous choices.
Program Elements:
Online-
Campaign For Teen Safety “SingleWomen”Custom Content Channel
NAM has hand selected over 125 high qualityniche content sites with the highestcomposition of single women, pulling sitesfrom high indexing Burst channels such as:
Food & Drink, Recipes, Entertainment, Shopping,Hobbies & Interests, Fine Arts, News &Information, etc.
Campaign For Teen Safety Custom Channel(Sample of Sites):
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