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Doorhanger
Doorhanger
Client:Publix
On Campus StudentAgent-Hand to HandMarketing
On Campus StudentAgent-Hand to HandMarketingStudent Responses:
“Clever doorhangers!” “Product we actually use.”
Student Responses:
“Clever doorhangers!” “Product we actually use.”
Client:Publix
Effective College Dormadvertising-Place directly onstudents door handles in collegedorms and other campus housing.
Client:
Publix
Business Objective :
To increase Publix relevanceamong collegiate audiences.Placed A High Volume Of Advertising Materials(Doorhangers) Via Strategic-High Traffic Locations
Strategy:
Creative Doorhangers-Hand to Hand A Call ToAction to visit local Publix locations.
Market:
University of Florida
Timing:
January 15
th
-Continued until February 15th ,2009
Message:
“Visit
Publix
and receive a FREE CloroxDisinfecting Wipes 35 ct. Visit individual PublixLocations Identified on Specific Campus MarketingLiterature (Address Supplied) –Visit:www.publix.com
Student Responses:
“Very cool that the coupons are free, no purchases necessary.”
Student Responses:
“Very cool that the coupons are free, no purchases necessary.”
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