Case Study:

Client:

MeijerMeijer

The NAM Case Studies PowerPoint is dedicated topast client program and the results the promotionsgenerated

NewAge Marketing -50 Sutton Avenue –East Providence –Rhode Island –02914 –Voice 401-431-0771/ Fax 401-431-0774/ www.CollegiatePromotion.com

Case Study:

Client:

MejerMejer

Business Objective:

The business objective of this campaignwas to raise student awareness and create“Buzz”on selected college campuses tocorrelate with the Meijer “Back to School”activities. Each college promotion wasexecuted in a time sensitive manner tocoincide with each Meijer location’s “Backto School”event.

STRATEGY:

•The strategy of this marketing campaignwas to place media via campus postering,door hangers and on-campus studentsampling which consisted of “one to one”hand outs.

MARKETS:

•National Diverse Cross Sections ofColleges & Universities –56 Campuses