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CLIENT: F
EDEX
/K
INKOS
V
IEW
PHOTO GALLERY
B
USINESS
O
BJECTIVE
:
Promote FEDEX/KINKOS Offers to College Students on Client SelectedCollege Campuses.
Place High Volume Of Advertising Materials On Location MediaS
TRATEGY
:
Creative Print/Sampling Copy Offering A Call To Action To Visit localFedex/Kinkos Copy Centers
Call To Action
Student DiscountM
ARKETS
:
New EnglandT
IMING
:
4 Month Fall/Spring Brand Awareness – Call To ActionM
ESSAGE
:
Let FedEx Kinko’s print and assemble your class work. Upload your documentusing FedEx Kinko’s Print Online, select your preferences in just a few clicksand pick up your completed project at any FedEx Kinko’s Office and PrintCenter®. GO TO FEDEXKINKOS.COM/FREETIME TODAY AND SAVE 10%OF YOUR ORDER WITH PROMOTION CODE STU321.P
ROGRAM
E
LEMENTS
:
Postering: 8 Campus Visits (2 Months) 12,000 11 X 17 Posters
Table Tents: 6,000 4 x 6 table tents
Doorhangers: Staggered Distribution (2x per campaign) 49,576 4 x 9 DoorHangers
3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75” Opensize (16”x18.5’’ folded) with 1/C printed foot support.
Sampling: 15,000 Viral Marketing Frisbee Branded Promotions (25 Schools)
College Website: www.CollegeMarketPlace.comNAM S
ERVICES
:
Identified School Criteria
Assigned School Availability
Client Designed/NAM Approved/ Printed Media
Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping ToAgents
Utilized 50+ AGENTS For On Campus DistributionsR
ESULTS
:School Statistics (totals) 215,535C
OLLEGE
M
ARKETING
S
ERVICES
:Campus PostersCollegeMarketPlace.comTable TentsTOTEM DisplaysDoorHangersSamplingPrinting & DesignT
HE
S
CHOOLS
:
Boston Metro Market
BabsonBentley CollegeBoston CollegeBoston UniversityBrandeis UniversityBunker Hill CommunityEmerson CollegeEmmanuel CollegeFitchburg State CollegeFramingham State CollegeHarvard UniversityLesley CollegeMass College of PharmacyMass. Institute of TechnologyMount Wachusett CCNewbury CollegeNorth Shore CommunityNortheastern UniversityQuincy CollegeQuinsigamond Community CollegeRadcliffe CollegeSalem State CollegeSimmons CollegeStone Hill CollegeSuffolk UniversityTufts UniversityUniversity of LowellUniversity of Mass BostonWellesley CollegeWentworth Institute of TechWheelock College
Page 1of 2New Age Marketing Case Studies5/28/2008http://www.collegiatepromotions.com/casestudies/casestudy_fedex.html
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