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CLIENT: ACCESS GROUP V
IEW
PHOTO GALLERY
B
USINESS
O
BJECTIVE
: 
Promote Access Group Student Loans to target specific Law, Medicalgraduate and undergraduate students on client selected collegecampuses.
Place high volume of advertising materials on location mediaS
TRATEGY
: 
Creative Print, OOH Media, Sampling, Brochures, and Flash Drives
Create awareness and “BUZZ” on campus for Law, Medical graduateand undergraduate students about Access Group Student Loans.M
ARKETS
: 
NationalT
IMING
:
2.5 Months Spring Brand AwarenessM
ESSAGE
:
I know Access Group’s student repayment option will work for me andmy future goals. Nice.
I know Access Group’s got my back. I mean what student loancompany tells you to borrow as LITTLE as you need?
Your job is to go after your dreams. Ours is to help you get there.P
ROGRAM
E
LEMENTS
: 
Postering: 6 Campus Visits (2.5 Months) 12,938 11 X 17 Posters
Media Posters: 6 Campus Visits (2.5 Months) 1,035 36 X 48 Posters
3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75”Open size (16”x18.5’’ folded) with 1/C printed foot support.
Sampling: 100,000 Brochures (56 Schools)
Sampling: 50,000 Flash Drives (56 Schools)
College Website:www.CollegeMarketPlace.com I
MPORTANT
L
INKS
: 
www.accessgroup.org/lawstudents 
www.accessgroup.org/medstudents NAM S
ERVICES
: 
Identified School Criteria
Assigned School AvailabilityR
ESULTS
:School Statistics (totals) 215,535C
OLLEGE
M
ARKETING
S
ERVICES
:Campus PostersCollegeMarketPlace.comTOTEM DisplaysMedia PostersSamplingBrochuresFlash DrivesPrinting & DesignT
HE
S
CHOOLS
:
Law Medical - National Metro Market
 American University Washington College of LawAve Maria School of LawBoston College Law SchoolBrigham Young UniversityCatholic University of AmericaColumbus School of LawDuke UniversityEmory UniversityGeorge Mason University School of LawGeorge Washington University Law SchoolGeorge Washington University School of Medicine& Health ScienceGeorgetown University School of MedicineGolden Gate University School of LawHarvard UniversityIllinois Institute of Technology Chicago - KentCollege LawLouisiana State University & Ag & Mech & HebertLaws CenterLoyola Marymount University Law SchoolLoyola University of Chicago School of LawNew England College of Optometry MedicineProgramNorthern Illinois University College of LawNorthwestern UniversityNorthwestern University Feinberg School ofMedicineNorthwestern University School of LawRosalind Franklin University School of Medicine &ScienceRush University Rush Medical CollegeSanta Clara University School of LawSeton Hall University School of LawSouthwestern University School of LawStanford University Law SchoolStanford University School of MedicineUCLA School of LawUCLA School of Medicine
 
Page 1of 2New Age Marketing Case Studies5/28/2008http://www.collegiatepromotions.com/casestudies/casestudy_access.html
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