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Mobile Phone – CollegeNetworks
•NAMU College Networks
 
STATIC FORMAT VENDOR NAME DATE:7/10/09
Contact name & title: Marc D. SorelWeb address: www.CollegiatePromotions.com marcsorel@collegiatepromotions.comoffice:401-431-0771 mobile: 401-529-1124fax:401-431-0774Parent Company: NewAge Marketing, Inc.
Media/Format Description: Digital MediaVenue type where format is distributed
(if applicable):High Traffic Areas on-campus i.e., studentunions, student lounges, campus centers.Athletic venues
Where in the venue is format located
: On-Campus
Method of Purchase (i.e. nationally, bymarket, etc.) National or per MarketStandard Buy
(i.e. # units per month.): bysemester (3 months)
Minimum Buy Requirements
: 1 unit per campus; 1 month minimum
Copy Changes Flexibility
(include any fess)
:Production Information
(will vendor facilitate or will Corinthian be required to provide finalproduced materials)
:NewAge Marketing can produce anddistribute media. Only creative design needsto be submittedStandard Production Lead Time
(for artworkdelivery or final produced materials delivery): 3-10 days to place on-campus from receivingcreative
Flat Rate: $1,500.00 USD unit/monthDemographics
(list sources): See Master Overview for Campus selection
Reach/Frequency
(list sources): See AttachedPower Point
Comments:
Secure Blue Tooth/ WIFI Enabled CollegeLocations –
IN SCHOOL –Ability To ReachOver 2 Million Students Daily
–EXCLUSIVE CollegeProvider (Opportunity toSend Electronic Ads to passerby traffic within300 feet range within NAMU Zones.)
Pros:
. Able to reach students via “SmartPhone” technology and transmitinteractive ads to students. Unlimitedimpression within NAMU Wi-Fi Zones.Results completely auditable and100% transparent. ZERO WASTEDAD DOLLARS.
Cons:
Wi-Fi only available at selectcampuses only.
 
 
In the example below you can see that the NBC Bravo/Make Me a Supermodelcampaign featured a very weak call-to-action implementation. The call-to-action is not eye catching owing both to its placement and design.Additionally the opt-in instructions fail to address the full sequence of eventsneeded to allow for a successful content transfer.
Call To Action
Above:
 
Full ad, Make Me a Supermodel
Below:
Weak
 
call-to-action, Make Me a Supermodel
 
NewAgeMarketing-Voice401-431-0771-www.CollegiatePromotions.com
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