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Client:
National Guard Recruitment –MobilePhone College Networks
Business Objective :
Promote-create awareness byreaching to college students and learn about the
NationalGuard by NAMU WIFI-Bluetooth®when you see thesesign below check your mobile device for contentand offers-Learn more todayNAMUMobileCollegeNetworks
 
NAMUMobileCollegeNetworksPosterPoster
 
Strategy:
Secure Blue Tooth/ WIFI Enabled CollegeLocations – 
IN SCHOOL –Ability To Reach Over 2Million Students Daily
at 50 Campuses–EXCLUSIVECollege Provider (Opportunity to Send Electronic Ads topasserby traffic within 300 feet range within
NAMUZones
.)
 
1 –NAMU ZONEWIFI Networks2 –KEY NAMUEXCLUSIVECOLLEGELOCATIONS3 –END RESULTS –ContentDriven Messaging –Audio –Video –Coupons –text,etc…Currently Setting TheIndustry BarWith 20% Opt In Rates…..
 
Strong call-to-action,National GuardFull ad, National GuardMessage:
Turn on your Bluetooth®and setDiscoverable/Find me to a movie ticket offer and learn moreabout the
National Guard
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