Custom Sign Center

3200 Valleyview DriveColumbus, OH 43204614.279.6700 p800.522.2934 t/f 614.279.7525 f

Regional Oces

Grand Rapids, MIBoston, MAOcala, FL

www.customsigncenter.com

How Do You MakeYour National GraphicsProgram Local?Co-Branding!

Mass Customization has changed the way business is done.From dealer communications and graphics to POP displays,it’s all about convergence. You have a global or nationalbrand; your dealers have the local recognition. Custom SignCenter allows you to combine the two to create affordable,customizable design protected graphics.Your network can now create graphics such as banners,posters, ceiling danglers, floor and window graphics, stand-ees or any type of showroom or retail graphic based off of your pre-designed templates with just internet access. Weset up the templates with only certain fields or graphics thatcan be modified or uploaded, protecting the design and thebrand integrity, but allowing your network to have exactlywhat they want.

SummerHotDeal’s

Jetta

Variable DataHits The Big (Print) Time

The power of variable data printing and 1:1 convergence marketingis the hottest trend for companies that are aggresively driving theirbrands. New printing processes and small format presses are capableof doing brochures and direct mail. But what about convergencemarketing at the retail or showroom level?Custom Sign Center is at the forefront of grand format digital variableimaging, allowing for mass customization of graphics and POP sig-nage. Nor only can entire programs to your entire network be rolledout. but also single prints can be ordered and printed on demand.It’s not just for little prints. Think big. No really big. We can do 10’ x 50’bannerm vehicle graphics, wall murals, life size standees and posters.But it doesn’t have to be big, because sometimes, less is more.

How, What and When?

Digital printing and the revolution it has created in marketing andbranding is amazing. Print speeds are climbing everyday, and themedia choices are almost endless. The options for banners aloneincludes, fabric, mesh, vinyl, Tyvek, polypropylene, scrim, canvas, andthe list keeps going. Some applications demand one material, whileanother demands something completely dierent…for the same print.But who is going to print and manage all the variations, and moreimportantly, who can aord it? Throw in that the graphics may be short term for an event, or longterm for a showroom or retail setting. Oh, and they need it now.With Custom Sign Center’s Web-2-Sign tool, you can select the rightmedia, the right image, personalize or customize the graphics, and getthem printed quickly and shipped out. Print on Demand and quick fulllment eliminates or at least alleviates having to stock a bunch of big bulky graphics, because nothing is more frustrating than owningpallets of useless, out of date printed materials.