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Five Biggest Blunders to Avoidwith Enterprise Collaboration
 
 
Socialtext
 
Page 1
www.socialtext.com
 
Contents
The challenge of finding the right collaboration solution ............ 2 
 
Five biggest blunders in choosing a collaboration solution ........ 2 
 
#1: Overlook the key point: helping people work together.......................... 2
 
#2: Assume adoption can be mandated ........................................................ 3
 
#3: Assume everyone works the same way .................................................. 5
 
#4: Fail to liberate information ....................................................................... 6
 
#5: Grossly underestimate Total Cost of Ownership ................................... 6
 
About Socialtext ............................................................................... 9 
 
 
 
Socialtext
 
Page 2
www.socialtext.com
 
The challenge of finding the right collaboration solution
Collaboration solutions, based on wikis and other Web 2.0 technologies, can dramaticallyreduce decision cycle times and improve organizational effectiveness. But a collaborationsolution only produces these results to the extent it enables conversations to move quicklytowards their goal while tapping the right people and surfacing the right information.Since the product category is new, it can be hard to know what to look for to make sure thesolution you choose will afford the true potential that a collaboration solution can deliver.This paper is designed to help you focus on the areas most critical to collaboration solutionsuccess, and to avoid the five biggest and most common blunders others have made whenchoosing a collaboration solution.
Five biggest blunders in choosing a collaboration solution
#1: Overlook the key point: helping people work together 
The way work gets done is by people working with people, “bouncing ideas” off each other,tapping into each other’s expertise, leveraging each other’s knowledge and insights, and re-purposing each other’s output. A common blunder is to undervalue this human element andmiss the most fundamental opportunity provided by a collaboration solution: to help peoplework together better. Following is a list of the most valuable capabilities that facilitate thishuman element and that should not be overlooked.
Get a rich picture of the people behind the work 
Any collaboration solution you consider should give a rich picture of the people behind thework. It should connect people and give them a full picture of each other. When people havethe context of the who, what, when, where and why of the others they are working with, itbuilds the level of trust they have in each other and results in greater teamwork and higherquality work.
Help people get to know each other 
Profiles in the social collaboration solution should truly help people get to know each other,with content such as photos, background, experience, expertise, interests, links and stories.Profiles should reveal who the person is following so others can learn from their network, andwhat they’ve been working on most recently so others can learn what they’re up to. Profilesshould include tags; both the tags a person gave him/herself and tags others gave him or her.Profiles should also show the workspaces in common between you and the person, as thisprovides further relationship context.
Discover others who could be valuable 
A great deal of the value of social networking comes fromconnections with all the people not directly involved together on aformal project, what sociologist Mark Granovetter calls the “strengthof weak ties.” Until recently, collaboration solutions have focused onmaking “strong ties” – active working relationships – efficient andeffective. But it is “weak ties” that can unblock and accelerate groupproductivity. These connections offer new perspectives, ideas and
A collaboration solutionshould provide a varietyof easy ways to makeassociations & formconnections that mightnot occur otherwise.
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