DStrassel
Pew Internet: Twitter and Status Updating
Results of research by the Pew Internet and American Life Project on Twiiter use among American Internet users, demographics of Twitter users, what they "tweet" and how.
Pew Internet Project: Adults & Social Networking Sites
from DStrassel
Research memo by the Pew Internet & American Life Project examining how many Americans use social media sites, their demographics and what they're doing on the sites.
Pew Internet Project Adult Gaming Memo
from DStrassel
Findings of a recent survey by the Pew Internet Project on the cross-over between online gaming, virtual worlds and the creation of avatars among Internet users
Burson-Marsteller PRWeek: CEOs Share Their Opinion of Soc...
from DStrassel
Presentation of results from a September 2008 survey by Burson-Marsteller PRWeek of 200 CEOs and their views about social media
Razorfish Feed Report Survey Data
from DStrassel
By Garrick Schmitt, Malia Supe and Benjamin Lerch / How Social Apps, Pokes and Widgets Can Help You C
Razorfish Customer Experience Report
from DStrassel
The Razorfish™ Consumer Experience Report / 2008 / © Razorfish™ LLC. All rights reserved. FEED: The Ra
Developing a Digital Roadmap for Your Brand
from DStrassel in Books, Non-fiction
An interesting short report that outlines the process of developing a digital strategy for brands. It's available from a great site I came across, BrandChannel.com which is produced by Interband.
Universal McCann Wave Report: When Did We Start Trusting ...
from DStrassel
Research report from ad agency Universal McCann on social media and influencer/word-of-mouth marketing; based on a 2008 survey of 17,000 active internet users in 29 countries.
What is Social Media?
from DStrassel
An interesting beginner's guide to the basics of social media and what are it's various components produced by the digital marketing company iCrossing.
Widgets Are the New Ad Units
from DStrassel in Research, Business & Economics
Interesting article by the IPG Emerging Media Lab on widgets, what they are, how they can be used by brands/marketers and how to measure success along with a bunch of suggested performance metrics.
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DStrassel's Documents
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Pew Internet: Twitter and Status Updating 955 Reads |
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The Content Matrix: Tracking subscription-... 2,524 Reads |
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Email Marketing Metrics Guide: Data for ma... 9,012 Reads |
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eCommerce Almanac, 2000 edition 10,221 Reads |
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Avenue A | Razorfish 2008 Digital Outlook ... 3,291 Reads |
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Never Ending Friending April 2007 1,037 Reads |
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Internet Commerce Briefing: Business-to-co... 1,404 Reads |
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Internet Commerce Briefing: Online Adverti... 2,388 Reads |
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Internet Commerce Briefing: Internet Popul... 1,053 Reads |
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864 Reads |
