Case1:10-cv-05539-VM
Document1
Filed07/21/2010
Page3of52
13)AlookattheNakedCowboy'sbiographyshowspersondriven
tosucceedby
bringinghistalentstomultiple
tocaptivatetheattentionandimaginationof
audiencesinNewYorkandthroughouttheglobe.See,ExhibitB
(NakedCowboyBiography).
14)Infact,theNakedCowboy's"TrailofEvents"is
indicationthathehasworked
tirelesslyandleft
stoneunturnedinhiseffortstopopularizehisbrandandto
builditintothe
successfulempirethatitistoday.Hehasindeedhadan
enorm ousamountofpublicexposure.
Onewouldonlyneedtogotohiswebsitetoexamine
thevenuesinwhichhehasperformedto
havethisconfirmed.See,websitehttp://www.nakedcowboy.com/trailofevents.html.
15)Soastoprotecttheintegrityandproprietyofhis
brand,theNakedCowboy,filedon
October24th,2000forhisfirsttrademark,whichwasregisteredApril
9th,2002.Itwas
registeredunderregistration2560456andsubsequentlyre-registeredMay25th,2010under
registration3792432.See,ExhibitC(TrademarkRegistration)&ExhibitJ,supra
(138)
16)Asasoleproprietorship,NakedCowboyEnterprisesearnsitsrevenues
onthequality,
strengthandreputationofthebrand—whichmustbekeptintact
andpresentedinthem anner
intended.
17)BasedupontheNakedCowboybrand'srecognitionandrespect,Naked
Cowboyhas
enteredintonum erouscorporatesponsorships,andlicensed merchandiseisavailablefrom
vendorsthroughoutNewYorkCity. NakedCowboy'smerchandise includesT-Shirts,Postcards,
Keychains,ShotGlasses,MusicCDs, Pencils,Photosandm ore.Itisessential
thattheintegrity
andproprietyofthebrandbekeptintact.
18)AdditionallicensedNakedCowboyproductsaredistributedthroughNewYork
Popular&RobinRuth.Anotherofficialendorsement/licenseiswithBlueIsland
ShellfishFarms
distributingNakedCowboyOystersthroughoutNewYorkandbeyond.These premiumoysters
areharvestedfromLongIslandSoundandcanbefoundin
finerestaurantsworldwide.
19)GiventhenatureofthesuccessoftheNakedCowboy
brand,mimickingandother
commercialthreatsassociatedwiththoseattemptingtoprofitoffofthe
imageandlikenessofthe
NakedCowboybrandbecameinevitable.
20)OnoraboutSeptember5th,2006,LuisaHolmlund'seffortsto
trademarkthenameof
"NakedCowgirl"weresummarilyrebuked.Inbeingsorejected,itwas
recognizedthatshe
wouldpollutetheNakedCowboybrandandotherwisecauseconfusionamongst
thegeneral
public.See,ExhibitD(Holmlund'sTrademarkApplication).
21)Inordertoallowotherstoearnalivingwithout
dilutingtheNakedCowboybrandor
otherwisecapitalizeoffofhisunique,preserved,protectedandtrademarkedidea,
hedevelopeda
franchiseagreementforothersseekingtomimichisbrandbyengaging
inactivitiesanalogousto
hisown.See,ExhibitE(FranchiseAgreement).
22)TheFranchiseAgreementsetsouttherules,standards,regulations,guidelines
and
policiesforotherstofollow,therebyensuringtheintegrityof thebrand.
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