Use your Facebook login and see what your friends are reading and sharing.
Gregg Holtsclaw's Documents
SEO Basics
SEO Basics Presentation, an SEO 101 explanation of how search works, how to leverage SEO, and some quick tips to help your rankings. Part executive summary of SEO, part beginner's guide to SEO, this PPT helps answer, "So, what are we talking about?" A number of slides were sourced from SEOmoz, a great resource and place to give some of your SEO tool business to.
Category:How-To Guides/ManualsReads:328Uploaded:11 / 30 / 2010ShareAdd to collectionInteractive Strategy Whitepaper v1
THE NEW FACTORS IN INTERACTIVE STRATEGY Interactive Strategy in 2010 and Beyond September 2010 Mark Patten Principal, Delphic Sage Gregg Holtsclaw Director of Online Marketing, Delphic Sage The New Factors of Interactive Strategy White Paper September 2010 INTRODUCTION There is often a disconnect between the now and the future when it comes to crafting interactive strategy - and yet, there need not be. This white paper defines some of the factors that have changed interactive strategy thus
Category:(not categorized)Reads:202Uploaded:09 / 14 / 2010ShareAdd to collectionAdvantages and Disadvantages of Joomla
A quick overview of Joomla, who uses it, and the advantages and disadvantages of using the Open Source Content Management System (CMS) Joomla
Category:(not categorized)Reads:9,163Uploaded:09 / 29 / 2009ShareAdd to collectionGoogle Analytics Overview
A Brief look at some key components of Google Analytics to help your business while proactively looking ahead for your client.
Category:(not categorized)Reads:1,864Uploaded:09 / 25 / 2009ShareAdd to collectionExcel to Web App Delphic Sage
Porting Mission-Critical Excel Workbooks to Web Applications Since the release of the first revolutionary programs such as Lotus 1-2-3 and VisiCalc in the early 80's, business users have had the ability to create and manipulate formulas and assess business scenarios quickly and easily. These features, paired with the increased processing power and storage space in today's computer hardware have taken the possibilities of what can be done with a spreadsheet into the stratosphere. So much so, that today is not uncommon to see what started out as a small, organically grown spreadsheet for a business department or even a whole company turn into an unwieldy yet mission-critical application. One that has far outgrown its original intent. Topics Covered In This White Paper -How did we get here - from simple spreadhseet to mission-critical application -Potential Problems and Limitations - dealing with scalibility, security, collaboration, accessibility and integration -Taking Things to the Next Level - moving toward a web based application - Other Alternatives to Consider- cloud computing to heavy duty reporting services
Category:Internet & TechnologyReads:678Uploaded:09 / 17 / 2009ShareAdd to collectionSEO Whitepaper | SEO For Marketers
SEO for Marketers Is SEO a core competency or simply a marketing tactic? Most organizations would describe it as the latter. This white paper will explore why SEO should now be considered a core competency that should be married to your marketing programs as well as explain ways to integrate SEO into three areas of your marketing mix: brand, content and social media. While exploring SEO integration with paid search and PR are also appropriate to discuss, this whitepaper will stay limited to brand, content, and social media. Topics Covered In This White Paper -Integrating SEO -SEO Is Now a Core Competency -Branding and SEO -Your Content Is Your SEO -Marry Your Social Media and SEO
Category:Internet & TechnologyReads:2,305Uploaded:09 / 17 / 2009ShareAdd to collectionMobile Marketing For Real Estate
Mobile Marketing For Real Estate How to improve your real estate mobile marketing and run laps around the major commercial and residential real estate companies' mobile marketing There are an astonishing 4.1 billion mobile phones in use as of December 2008 according to Wikipedia and now's the perfect time to buy a house or make an investment (land, retail, commercial space, other). The rates are low and prices are very negotiable, but there's one big problem; you left your property printout on your kitchen table at home. No worries! You reach in your pocket for your trusty (smart or regular) cell phone. You are hoping to discover more information about the property you are sitting in front of and are baffled by your findings. Many commercial/residential real estate mobile sites can't get you the information you need in a timely, sophisticated manner. Why is this and what can be done? Another plaguing question; how do the big boys hold up in staying current with today's growing mobile world?
Category:Internet & TechnologyReads:1,615Uploaded:09 / 17 / 2009ShareAdd to collectioniPhone Mobile White Paper Delphic Sage
Mobile Web Site Design and Marketing Web access via phones and other mobile devices is finally beginning to live up the hype. But amazingly enough, not everyone has an iPhone yet. With that out of the way, it is important to understand that mobile refers to a very large variety of mobile devices. What this means is that there are a few basic considerations to keep in mind for any mobile compatible website design. Additionally, some popular devices, such as the iPhone, offer unique possibilities for the savvy marketer. Topics Covered In This White Paper -Why you should care about mobile - Having a mobile friendly web site - using Web Standards and analytics - Making your site iPhone compatible - unique considerations for iPhones -Beyond a web browser - mobile marketing methods and considerations
Category:Internet & TechnologyReads:581Uploaded:09 / 17 / 2009ShareAdd to collectionSocial Media Whitepaper | Practical Social Media Strategies for Business
Social Media White Paper If your company is no longer considering the "if" or "when" of social media, but instead asking "how," our new white paper provides answers to the key "how" questions. How can social media benefit a company? How can social media be measured? How can social media be executed? How much of a resource drain could social media be? How hard is social media to engage in? -Social Media Driving Revenue. What revenue is practically driven by Social Media? -Tracking and Using Social Media Measurement tools. What should be tracked and what tools are available to assist in execution? -Resource Planning. The bottom line for planning to engage in Social Media. This Social Media White Paper should be a great practical guide for beginners, intermediate users, and should even have an idea or two for advanced users.
Category:Internet & TechnologyReads:1,357Uploaded:09 / 16 / 2009ShareAdd to collectionAnalytics Whitepaper | Growing Revenue with Analytics
Demystifying Analytics, a white paper from Delphic Sage. In this analytics whitepaper, Delphic Sage attempts to practically apply analytics to SME business, looking at the role analytics can play in increasing sales and growing business. The primary focus is on-site analytics. Topics Covered In This White Paper include: -Using Analytics To Anticipate Change -Finding Killer Content Ideas -Mining Your Data For On-Site Trends -A/B Testing Is Not A New Way To Learn Your ABC's -Finding Out If You Navigation Is Hurting Your Conversion Rate -The Five Rules Of Thumb In Implementing A Web Analytics Package
Category:ResearchReads:849Uploaded:03 / 20 / 2009ShareAdd to collection
