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Target Corporation:Company Analysis and EvaluationSWOT Analysis"The Strength of Many, The Power of One."

ByJenkins, WilliamPrepared for Professor T. JacksonMGMT 303 – Section BDeVry University, Decatur CampusJanuary 9, 2009

Target is a growing company focused on general merchandise retailing. Our principal operating strategy is to provide exceptional value to consumers through upscalediscount stores and on-line shopping.Target delights guests by delivering well-designed products at an exceptionalvalue in a clean, bright, and comfortable shopping environment. Target.com, our onlineretailing organization, offers guests the convenience of accessing a variety of services andshopping from thousands of unique and highly differentiated items around the clock.Target is America's second largest general merchandise retailer, committed to being a premier growth company and corporate citizen.Commitment to CommunitiesTarget understands and appreciates its role as a corporate citizen. Since 1946,Target has contributed 5 percent of its federally taxable income to the communities inwhich it does business through grants, special programs and team member volunteerism.Today, Target gives more than $2 million each week to communities nationwide.Fast, Fun and Friendly FormatsTarget operates more than 140 SuperTarget stores, which combine grocery andgeneral merchandise. The focus of SuperTarget is to make food and grocery shoppingenjoyable and easy by offering a store environment that is as unique, upscale and asdifferentiated as the assortment and presentation in our Target stores.In addition to stores, Target comprises several operations, including the TargetSourcing Services/AMC, a leading global sourcing organization; Target FinancialServices, which operates the company's credit card services, and Target CommercialInteriors, a provider of office interiors in the upper Midwest.

I am doing Analysis and Evaluation (SWOT) on the Target Corporation I have been a Team member of Target for about three years now working on my fourth year.After my 90 days I was ask to be a Leader and Team Tanering I did not take the Leander portion at the time because I could not do all the job faction that I would have had to do, but I did lead about the Target and soon became a stock holder of the Target Corporation.If you look at the stock market on the NYSE, Target is defect by TGT for the stock market. I want to give you some background on Target; it was founded in Minneapolis,Minnesota in 1902 under the name of Dayton Dry Goods Company back in 1962, Targetopened it first store in Roseville, Minnesota, and in 2000 the company changed its namefrom Dayton Hudson to Target. Target is the fifth largest retailer by sales revenue in theUnited States, behind Wal-Mart, The Home Depot, Kroger, and Costco. Target is alsoranked at number 31 on the Fortune 500 as of 2008. Target operates its retailing businessexclusively in the United States. It is a rival and competitor of Kmart and Wal-Mart.George Dayton constructed a six-story building in downtown Minneapolis and convincedR.S. Good fellow Company to move its Good fellow’s department store into it. Thestore's owner, Reuben Simon Good fellow, retired and sold his interest in the store toGeorge Dayton in 1902. The store changed its name to the Dayton Dry Goods Companyin 1902, and it changed its name again to the Dayton Company in 1910. By the 1950s, itacquired the Portland, Oregon-based Lipmans Department Store Company and operatedit as a separate division. In 1956, the Dayton Company opened South dale, the world'sfirst fully enclosed two-level shopping center in Edina, Minnesota, a suburb of Minneapolis. The Dayton Company also became a retail chain by opening its secondDayton's store in South dale. Target was found by Gorge D. Dayton, in 1902 it set up it