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6/22/10 11:10 AMMike 'The Situation' Sorrentino to Design Couture Clothing Line for Dilligaf By Bohica Bill™ - news from Stocknod.comPage 1 of 2http://quotes.stocknod.com/stocknod/?GUID=13554000&Page=MediaViewer&ChannelID=3197
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Published: 06/22/10 10:32 AM EDT
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Mike 'The Situation' Sorrentino to Design Couture Clothing Line for Dilligaf By Bohica Bill™
MIAMI, June 22 /PRNewswire/ -- Add "designer" to Mike "The Situation" Sorrentino's resume. The reality TV star has now wrapped hisabs around a clothing line, teaming up with Dilligaf by Bohica Bill™ to launch a couture line of high-quality wearable art for thecontroversially irreverent clothing line. Sorrentino will debut the line next month, whichwill comprise of t-shirts, sweatshirts andaccessories,featuring his own fresh artwork and the brand's signature and obscure acronym,
Dilligaf
. It will be available online at
www.dilligafusa.com
and in retail stores nationwide, including Dilligaf's signature stores in New York."Mike 'The Situation' embodies our irreverent approach to life," said Jodi Massry, president, Dilligaf by Bohica Bill. "He lives the 'let'snot take things so seriously' mentality every day. Dilligaf's followers and the Sitch are kindred spirits. Anyone who watches his showknows that he is all about living life to the fullest and enjoying every day," Massry added, "We approached him because we knew wewould be a perfect fit. His style is unparalleled, hiscreativity unending! We are thrilled to have formed this partnership. Amazing things
are happening for us! Just watch!"Marc Sorrentino, CEO of MPS Entertainment was instrumental in formingthis partnership."My main goal istosearchout pro jects that work for Mikeboth on a personal aswell asa lucrative level," stated Marc Sorrentino. "We are interested in partnerships
that allow him to express his creativity and his personality. MPS Entertainment is a multi-faceted corporation with goals and strategies for long-term success and
symbiotic relationships. We have many exciting projects in the works. That's The Situation," he quipped.Originally launched in 2003, Dilligaf by Bohica Bill™ is fashion-forward, cutting edge and can be worn almost anywhere. For more information or to purchase Dilligaf by Bohica Bill™ apparel, please call (877) 727-1969 or visit
www.dilligafusa.com
About Dilligaf by Bohica Bill™
Dilligaf by Bohica Bill™ delivers high-quality street wear apparel and accessories for men and women at an affordable price in three retail stores throughout New York and through its online retail store. Originally conceived and designed by Bill Massry in 2003, Dilligaf by Bohica Bill™ expresses the laid back American attitude and expressions of its founders.
SOURCE Dilligaf by Bohica Bill™
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Dilligaf in the News: StockNod, 6.22.10
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| Upload Date: | 08/17/2010 |
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