6/22/10 11:56 AMStreetInsider.com - Mike 'The Situation' Sorrentino to Design Couture Clothing Line for Dilligaf By Bohica Bill™Page 1 of 3http://www.streetinsider.com/Press+Releases/Mike+'The+Situatio…ign+Couture+Clothing+Line+for+Dilligaf+By+Bohica+Bill™/5749901.html
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Mike 'The Situation' Sorrentino to Design Couture Clothing Line forDilligaf By Bohica Bill™
June 22, 2010 10:32 AM EDT MIAMI, June 22 /PRNewswire/ -- Add "designer" to Mike "The Situation"Sorrentino's resume. TherealityTVstar has now wrapped his abs around a
clothing line, teaming up with Dilligaf by Bohica Bill™ to launch a couture line of high-quality wearable art for the controversially irreverent clothing line.Sorrentino will debut the line next month, which will comprise of t-shirts,sweatshirts and accessories, featuring his own fresh artwork and the brand'ssignature and obscure acronym,
Dilligaf
. It will be available online atwww.dilligafusa.comand in retail stores nationwide, including Dilligaf's signaturestores in New York."Mike 'The Situation' embodies our irreverent approach to life," said Jodi Massry,president, Dilligaf by Bohica Bill. "He lives the 'let's not take things so seriously'mentality every day. Dilligaf's followers and the Sitch are kindred spirits.Anyone who watches his show knows that he is all about living life to the fullestand enjoying every day," Massry added, "We approached him because we knewwe would be a perfect fit. His style is unparalleled, hiscreativityunending! We
are thrilled to have formed this partnership. Amazing things are happening for us! Just watch!"Marc Sorrentino,CEOof MPS Entertainment was instrumental in forming thispartnership."My main goal is to search out projects that work for Mike both on a personalas well as a lucrative level," stated Marc Sorrentino. "We are interested inpartnerships that allow him to express his creativity and his personality. MPSEntertainment is a multi-faceted corporation with goals andstrategiesfor long-erm success and symbiotic relationships. We have many exciting projects inhe works. That's The Situation," he quipped.Originally launched in 2003, Dilligaf by Bohica Bill™ is fashion-forward, cuttingedge and can be worn almost anywhere. For more information or to purchaseDilligaf by Bohica Bill™ apparel, please call (877) 727-1969 or visitwww.dilligafusa.com
About Dilligaf by Bohica Bill™
Dilligaf by Bohica Bill™ delivers high-quality street wear apparel and accessories for men and women at an affordable price in three retail storesthroughout New York and through its online retail store. Originally conceived and designed by Bill Massry in 2003, Dilligaf by Bohica Bill™ expresses the laid back American attitude and expressions of its founders.
SOURCE Dilligaf by Bohica Bill™
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6/22/10 11:56 AMStreetInsider.com - Mike 'The Situation' Sorrentino to Design Couture Clothing Line for Dilligaf By Bohica Bill™Page 2 of 3http://www.streetinsider.com/Press+Releases/Mike+'The+Situatio…ign+Couture+Clothing+Line+for+Dilligaf+By+Bohica+Bill™/5749901.html
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