6/22/10 11:52 AMMike 'The Situation' Sorrentino to Design Couture Clothing Line for D…f By Bohica Bill™ - WCAX.COM Local Vermont News, Weather and Sports-Page 1 of 2http://www.wcax.com/Global/story.asp?S=12688490
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SOURCE Dilligaf by Bohica Bill™MIAMI, June 22 /PRNewswire/ -- Add "designer" to Mike "The Situation"Sorrentino's resume. The reality TV star has now wrapped his abs around a clothingline, teaming up with Dilligaf by Bohica Bill™ to launch a couture line of high-qualitywearable art for the controversially irreverent clothing line. Sorrentino will debut theline next month, which will comprise of t-shirts, sweatshirtsand accessories,featuring his own fresh artwork and the brand's signature and obscure acronym,
. It will be available online atwww.dilligafusa.comand in retail stores
nationwide, including Dilligaf's signature stores in New York."Mike 'The Situation' embodies our irreverent approach to life," said Jodi Massry,president, Dilligaf by Bohica Bill. "He lives the 'let's not take things so seriously'mentality every day. Dilligaf's followers and the Sitch are kindred spirits. Anyonewho watches his show knows that he is all about living life to the fullest andenjoying every day," Massry added, "We approached him because we knew wewould be a perfect fit. His style is unparalleled, his creativity unending! We arethrilled to have formed this partnership. Amazing things are happening for us! Justwatch!"Marc Sorrentino, CEO of MPS Entertainment was instrumental in forming thispartnership."My main goal is to search out projects that work for Mike both on a personal aswell as a lucrative level," stated Marc Sorrentino. "We are interested in partnershipsthat allow him to express his creativity and his personality. MPS Entertainment is amulti-faceted corporation with goals and strategies for long-term success andsymbiotic relationships. We have many exciting projects in the works. That's TheSituation," he quipped.Originally launched in 2003, Dilligaf by Bohica Bill™ is fashion-forward, cutting edgeand can be worn almost anywhere. For more information or to purchase Dilligaf byBohica Bill™ apparel, please call (877) 727-1969 or visitwww.dilligafusa.com
About Dilligaf by Bohica Bill™
Dilligaf by Bohica Bill™ delivers high-quality street wear apparel and accessories for men and women at an affordable price in three retail stores throughout New York and through its online retail store. Originally conceived and designed by Bill Massry in 2003, Dilligaf by Bohica Bill™ expresses the laid back American attitude and expressions of its founders.©2010 PR Newswire. All Rights Reserved.
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Dilligaf in the News: WCAX, 6.22.10
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| Upload Date: | 08/17/2010 |
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