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6/22/10 12:30 PMBusiness - wcbstv.comPage 1 of 2http://business.wcbstv.com/cbslocal.wcbstv/?GUID=13554000&Page=MediaViewer&ChannelID=3197
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PRNewsWire News Releases
Published: 06/22/10 10:32 AM EDT
Released By:Dilligaf by Bohica Bill™Rating:PrintEmailShare
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Mike 'The Situation' Sorrentino to Design Couture Clothing Line for Dilligaf ByBohica Bill™
MIAMI, June 22 /PRNewswire/ -- Add "designer" to Mike "TheSituation" Sorrentino's resume. The reality TVstar has nowwrapped his abs around a clothing line, teaming up with Dilligaf byBohica Bill™ tolauncha couture line of high-quality wearable art for the controversially irreverent clothing line. Sorrentino will debut theline next month, which will comprise of t-shirts, sweatshirts andaccessories, featuring his own fresh artwork and the brand'ssignature and obscure acronym,
Dilligaf 
. It will be available online at
www.dilligafusa.com
and in retail stores nationwide, includingDilligaf's signature stores in New York."Mike 'The Situation' embodies our irreverent approach to life," saidJodi Massry, pr esident, Dilligaf byBohica Bill. "He lives the 'let's not take things so seriously' mentality every day.Dilligaf's followers and the Sitch are kindred spirits. Anyone who watches his show knows that he is all about living life to the fullestand en joying everyday," Massry added,"We approached him because we knew we would be a perfect fit. His style is unparalleled, his creativity unending! We are thrilled to have formed thispartnership. Amazing things are happening for us! Just watch!"Marc Sorrentino, CEO of MPS Entertainment was instrumental in forming this partnership."My main goal is to search out projects that work for Mike both on a personal as well as a lucrativelevel," stated Marc Sorrentino. "We are interested in partnerships that allow him to express his creativityand his personality. MPS Entertainment is a multi-faceted corporation with goals and strategies for long-term success and symbiotic relationships. We have many exciting projects in the works. That's TheSituation," he quipped.Originally launched in 2003, Dilligaf by Bohica Bill™ is fashion-forward,cutting edgeand can be wornalmost anywhere. For more information or to purchase Dilligaf by Bohica Bill™ apparel, please call(877) 727-1969 or visit
www.dilligafusa.com
 About Dilligaf by Bohica Bill™
Dilligaf by Bohica Bill™ delivers high-quality street wear apparel and accessories for men and womenat an affordable price in three retail stores throughout New York and through its online retail store.Originally conceived and designed by Bill Massry in 2003, Dilligaf by Bohica Bill™ expresses the laid back American attitude and expressions of its founders.
SOURCE Dilligaf by Bohica Bill™
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