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6/22/10 11:32 AMMike 'The Situation' Sorrentino to Design Couture Clothing Line for Di… By Bohica Billâ„¢ - Online Investment Community - World Market MediaPage 1 of 2http://www.worldmarketmedia.com/1876/section.aspx/1828789/mike-the-si…rrentino-to-design-couture-clothing-line-for-dilligaf-by-bohica-bill
 
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Mike 'The Situation' Sorrentino to Design Couture Clothing Line for Dilligaf By Bohica Billâ„¢
PRNewsWire News Releases
Published: 06/22/1010:32 AMEDT
MIAMI, June 22 /PRNewswire/ -- Add "designer" to Mike "The Situation" Sorrentino's resume. The reality TV star has nowwrapped his abs around aclothing line, teaming up with Dilligaf by Bohica Billâ„¢ to launch a couture line of high-quality wearable art for the controversially irreverent clothing line. Sorrentino will debut the linenext month, which will comprise of t-shirts,sweatshirts and accessories, featuring his own fresh artwork and the brand's signature and obscure acronym,
Dilligaf 
. It will beavailable online atwww.dilligafusa.comand in retail stores nationwide, including Dilligaf 's signaturestores in New York. "Mike 'The Situation' embodies our irreverent approach to life," said Jodi Massr y,president,Dilligaf byBohica Bill. "He lives the 'let's not take things so seriously' mentality every day. Dilligaf's followers and the Sitch are kindred spirits. Â Anyone who watcheshis showknows that he is all about living life to the fullest and enjoying every day," Massry added, "We approached him because we knew we would be a perfect fit. His style is unparalleled, his creativity unending! We are thrilled to have formed thispartnership. Amazing things are happening for us! Just watch!"Marc Sorr entino, CEO of MPS Enter tainment was instrumental in forming this partnership. "My main goal is to search out projects that work for Mike both on a personal as well as a lucrative level," stated Marc Sorrentino."We are interested in partnerships that allow him to express his creativity and his personality. MPS Entertainment is a multi-faceted corporation with goals and strategies for long-term success and symbiotic relationships. We have many exciting projectsin the works. That's The Situation," he quipped.Originally launched in 2003, Dilligaf by Bohica Billâ„¢ is fashion-forward, cutting edge and can be worn almost anywhere. Â For more information or to purchase Dilligaf by Bohica Billâ„¢ apparel, please call (877) 727-1969 or visitwww.dilligafusa.com
 About Dilligaf by Bohica Billâ„¢ 
Dilligaf by Bohica Billâ„¢ delivers high-quality street wear apparel and accessories for men and women at an affordable price inthree retail stores throughout New York and through its online retail store. Originally conceived and designed by Bill Massry in2003, Dilligaf by Bohica Billâ„¢ expresses the laid back American attitude and expressions of its founders.
SOURCE Dilligaf by Bohica Billâ„¢
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