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THE BEAUTIFULAND THE DAMNED
 A Portrait o the New India
SIDDHARTHA DEB
Faber and Faber, Inc. An af liate o Farrar, Straus and GirouxNew York
 
The Great Gatsby: A Rich Man in India
Finding a rich man – the controversial reputation o ArindamChaudhuri – the Satbari campus – the Power Brands AwardsNight – the ambassador o the world – cigar therapy – a leadership seminar – the enemies – the aspirers – the namesake1
A phenomenally wealthy Indian who excites hostility and suspicionis an unusual creature, a fish that has managed to muddy the waters itswims in. The glow o admiration lighting up the rich and the suc-cessul disperses beore it reaches him, hinting that things have gonewrong somewhere. It suggests that beneath the sleek coating o lux-ury, deep under the sheen o power, there is a ailure barely sensed bythe man who owns that ailure along with his expensive accoutre-ments. This was Arindam Chaudhuri’s situation when I first met himin 2007. He had achieved great wealth and prominence, partly byprojecting an image o himsel as wealthy and prominent. Yet some-where along the way he had also created the opposite efect, which – in spite o his best eforts – had given him a reputation as a raud,scamster and Johnny-come-lately.We’ll come to the question o rauds and scams later, but it is indis-putable that Arindam had arrived very quickly. It had taken him justabout a decade to build his business empire, but because his rise wasso swit and his empire so blurry, it was possible to be quite ignoranto his existence unless one were particularly sensitive to the tremorscreated by new wealth in India. Indeed, throughout the years o Arindam’s meteoric rise, I had been happily oblivious o him, al-though once I had heard o him, I began to see him everywhere: inthe magazines his media division published, flashing their bright col-ours and inane headlines at me rom little news-stands made out o 
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hi...plz let us know, where pages 48 onwards can be located...thanks.

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