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ABOUT THE AUTHOR
PLEASE VISIT MY SITE
HTTP://INSURANCE.JIMDO.COM
Fatima graduated with a Bachelor's degree in Economics from ColumbiaUniversity and received a Masters in Economics from Singapore NationalUniversity. Fatima comes from a political background, her father Mir MurtazaBhutto - an elected member of Pakistan's parliament - was assassinated bystate police in 1996. His sister, Benazir Bhutto, was Prime Minister at thetime of his killing. Fatima is the author of two books, understanding thefinancial system published when she was 15 years old and basics of debtmanagement. Both were published by Oxford University Press.Fatima currently writes a weekly column for Pakistan's largest Urdudaily newspaper, Daily Jang, and its English sister paper, The NewsInternational. Recently She has completed her MBA in Finance from HarvardUniversity in 2006. Her diary from Tehran is the second the papersprinted; Fatima also wrote a weekly diary from Lebanon .
 
Eight Cardinal Sins That Mortgage PeopleOften CommitFATIMA BHUTTOIf you could identify mistakes that arekilling your bridge game, or your golf game, or your exercise routine, or yourbudget plan, or whatever, would you takeheed of that information and correctthose mistakes?Of course you would, and so would I. Buthow about the critical mistakes wesometimes make as MortgageProfessionals? Have you determined if you're making some major mistakes inyour mortgage career?Review the following points and thenanswer this question about each item: Am
 
I guilty of this? A simple Yes or No will do.OK...here we go!1. Failure to establish a unique marketingposition. There are lots of mortgagepeople out there and you need to setyourself apart from the herd. Most of us just fail to be creative and innovative. Theresult...we don't differentiate ourselves,our company, and our products fromeveryone else in the pack. It's the old "metoo" thinking and that's a huge mistake. The easiest way to solve this is tospecialize. Pick an area, study it,concentrate on it, and become an expertin that field.As you know, I love FSBOs to concentrateon. But, you could become an expert in
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