• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
ABOUT THE AUTHOR
PLEASE VISIT MY SITE
HTTP://INSURANCE.JIMDO.COM
Fatima graduated with a Bachelor's degree in Economics from ColumbiaUniversity and received a Masters in Economics from Singapore NationalUniversity. Fatima comes from a political background, her father Mir MurtazaBhutto - an elected member of Pakistan's parliament - was assassinated bystate police in 1996. His sister, Benazir Bhutto, was Prime Minister at thetime of his killing. Fatima is the author of two books, understanding thefinancial system published when she was 15 years old and basics of debtmanagement. Both were published by Oxford University Press.Fatima currently writes a weekly column for Pakistan's largest Urdudaily newspaper, Daily Jang, and its English sister paper, The NewsInternational. Recently She has completed her MBA in Finance from HarvardUniversity in 2006. Her diary from Tehran is the second the papersprinted; Fatima also wrote a weekly diary from Lebanon .
 
It's All in the List...Your Mortgage ListFATIMA BHUTTO You've heard it many times..."It's all in thelist"...a common bit of wisdom touted bydirect marketing experts, internet gurus,catalog companies, and everyone else.And, it's true...you gotta have a list. YesI'm talking to you..."MortgageProfessionals." Whether you're an oldhand at this or a newbie to the business,you must have a list.Depending on who you talk to, this listthing is called relationship marketing or,database marketing, or synergymarketing or, whatever marketing. Thepoint is...creating and maintaining a list,will result in one of the most rewardingfinancial activities that you could ever do.
 
For our purpose, let's call this thing your"database."Used smartly, your database will helpgenerate mortgage business for manyyears to come. But, let's start at the verybeginning and ask the question "Whoreally goes into your database?"If you're like me, you're probably thinking"Everyone." But remember... the morenames in your database...the moreoverhead you'll have. You'll need to write,email, call and, just plain keep in contactwith everyone in your database. That being said...let's look at who mightqualify to be included in your database:
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...