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ABOUT THE AUTHOR
PLEASE VISIT MY SITE
HTTP://INSURANCE.JIMDO.COM
Fatima graduated with a Bachelor's degree in Economics from ColumbiaUniversity and received a Masters in Economics from Singapore NationalUniversity. Fatima comes from a political background, her father Mir MurtazaBhutto - an elected member of Pakistan's parliament - was assassinated bystate police in 1996. His sister, Benazir Bhutto, was Prime Minister at thetime of his killing. Fatima is the author of two books, understanding thefinancial system published when she was 15 years old and basics of debtmanagement. Both were published by Oxford University Press.Fatima currently writes a weekly column for Pakistan's largest Urdudaily newspaper, Daily Jang, and its English sister paper, The NewsInternational. Recently She has completed her MBA in Finance from HarvardUniversity in 2006. Her diary from Tehran is the second the papersprinted; Fatima also wrote a weekly diary from Lebanon .
 
Mortgage Marketing For DummiesFATIMA BHUTTOHow well you do in the highly competitivemortgage market is dependent on anumber of things. Of course you have toprovide good service. You also need to beable to do your job quickly and efficiently.Finally, and most importantly, you need tobe able to market your service andproducts effectively. In fact, if you knowanything about the mortgage industry,you know that marketing is what you liveand die with. If you have the rightmarketing plan, then you have all thebusiness you need. On the other hand, if you don't know what you are doing interms of marketing, then you will be outof business just as fast.
 
What this all means is that you need agood marketing plan. You need one thatwill bring you the most business with theleast amount of competition. As with anyproduct, a good mortgage marketing planis one that is built around a niche. A nicheis a unique spot in an environment. Thisparticular environment is the mortgagebusiness world. So what you need to do isfind your mortgage niche so that you canget all the business possible.Finding the Niche The best first step you can take in findingyour mortgage niche is to have a goodidea of what your own skills are. Knowingyour skills is the best way to make sureyou are working in your own abilities. Youneed to interview yourself.
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