Description

Razorfish report about social influence marketing. Includes:

The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions.

A feature on how social media is becoming both a paid and unpaid distribution mechanism for advertising content.

A look at how social features are becoming integrated into online display advertising.

A piece on how tools such as Facebook Connect are moving the social graph out onto the Web.

An introduction to the SIM Score and what it means for marketing.