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getsocialmedia.net
grow your businessusing social media
– a step by step guide –
 
JuLY 2009BYPhiLiP van ZYL
Copyright 2009, Philip van Zyl, GetSocialMedia.net
 
Grow Your Business Using Page 2 o 40Social Media (A Guide) 2009.www.getsocialmedia.net©2009 Philip van Zyl
getsocialmedia.net
letter rom the author……
Welcome.I you are a business owner, this guide is written or you. It is also or those who work in newmedia teams or marketing departments, and or individuals who are their own brand. Theprinciples and step by step process in this guide will help you to use the power o social media togrow your business.It does not matter i you live in Barcelona, Tokyo, Boston, Rio, Brisbane, Moscow, London,Canterbury, Dublin, Singapore or Cape Town. Or anywhere else or that matter. This step-by-stepguide will shepherd you along the quick and proven path to successul social media engagement,customised or you and your business needs.I have cut straight to the good stu. You’ll nd links to the sotware I use, as well as to a buncho excellent alternative sites, platorms and sotware. Almost all o these are ree. There are tipsin here that you won’t nd anywhere else in one place.I you received this guide rom a riend or colleague and you would like to pass it on, please passon this link to the original guide and an area where you can sign up or urther inormation &resources.http://www.getsocialmedia.net/guideThe ten steps in this guide will give you the solid oundation you need. From there you canweave your unique magic and express your creativity as the individual you are. Ater all, it’s yourbusiness.I suggest you don’t skip any parts o the guide. Every part links to the others and orms one roadmap.Here’s to your social media success!Philip van ZylSocial Media explorer and navigatorFollow me on Twitter athttp://twitter.com/philipvanzyl
Copyright Statement: All content © 2009 by Philip van Zyl - Copyright holder is licensing this under the CreativeCommons License, Attribution – Noncommercial - No Derivative Works 3.0 Unported, http://creativecommons.org/licenses/by-nc-nd/3.0/ (This means you can share it reely with your riends, but not resell it). Please reer colleaguesand riends to this link to download the report or themselves:http://getsocialmedia.net/guide.
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getsocialmedia.net
Grow Your Business Using Page 3 o 40Social Media (A Guide) 2009.www.getsocialmedia.net©2009 Philip van Zyl
table o contents
executive summary........................................................................................................4about this guide............................................................................................................5mindset........................................................................................................................6
part 1 - understanding social media
.......................................................................7what is social media really?are all social media the same?
part 2 – social media and my business
..................................................................9how can my business benet rom social media?how do I align my social media goals with my business goals?why is my website optimisation so important or social media?the ten steps to social media success............................................................................12step 1 – dene your company goal.step 2 – dene your website goal and specic call to action.step 3 – listen to what individuals are saying and where they are saying it.step 4 – map and list how it is being said and who the infuencers are .step 5 – decide on your social media presence and register accounts online.step 6 – select your posting and tracking platorms.step 7 – dene all metrics – clearly, and measurably.step 8 – listen, engage and grow your network.step 9 - use diverse social marketing strategies.step 10 – measure, adjust, listen, engage.
part 3 – your social uture
.....................................................................................28outsourcing.advertising on social media.think laterally.my social media roadmap.............................................................................................30resources....................................................................................................................40
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mles

Well thought out article Philip - well done

reply08 / 26 / 2009
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